Page 44 - AeM_June_2018

COMPANIES & CAMPAIGNS

Internet broadcasters can save millions

by adding just a few lines of code,

Teleport Media reveals

A naturally growing audience is a longed-for result for Clearly, the cost of the broadcasting infrastructure is
any owner of streaming services. Preferably, the growth one of the biggest cost units for any internet
is predictable and manageable, otherwise, it can be broadcaster. Hence, each online video streaming
detrimental when such growth is out of control and leads website and application is faced with the same
to unexpected resource drains. Such spikes in demand challenge – how to deliver substantial traffic to every
can downgrade the quality of service, which can result in user with the highest quality at the best price.
service interruptions, which in turn diminishes the user
experience. Of course, there are solutions on the market In general, there are two ways to achieve that: either to
which manage media content streams without straining build in-house data-centers and manage the
the delivery infrastructure. connection with ISPs or to use third-party Content
Delivery Networks (CDN).
For internet broadcasters, media content is king and
makes delivery quality a critical parameter. Media Today most media companies that supply Internet
formats are evolving constantly, adapting to new delivery broadcasting services for video streaming to end users
channels, which are in turn evolving as well. Often, employ standard CDNs, which have several obvious
media formats evolve more rapidly than delivery restrictions of scale: decreases in quality during spikes
channels, with new and complex media formats in usage, limited capacity and high costs of growth.
challenging the broadcasters, who are always striving to Huge numbers of users are generally both a blessing
grow and retain their audiences. Therefore, broadcasting and a problem: Despite the obvious benefits of
executives are constantly thinking about how to achieve
unparalleled global reach, improved scale and higher audience growth, Live Streaming participants are faced
viewing quality, while at the same time significantly with problems of image quality degradation, frame
freezing and glitching, and CDN performance slumps
reducing the operational expenses associated with during demand spikes.
running their online video platform.

44 June 2018 - Mobile & Video Marketing