Page 50 - AeM_June_2018

APPOINTMENTS & ANNOUNCEMENTS

Global marketing communications agency, Text100, announced the appointment of Joos Khor as
its new Creative Director for Malaysia. Leading the Malaysian Creative Team, Joos is tasked to
oversee the agency’s creative processes and standards, while working with the consulting team to
deliver impactful and inspiring campaigns.

An advertising industry veteran with over a decade of experience, Joos joined Text100 from
McCann. Throughout his career, he has worked with global brands such as NIKE, IKEA, IBM,
Joos Khor Volkswagen and Oreo, earning several awards in recognition of his work at the Effies, Mob-Ex,
Marketing Excellence and Kancil Awards, among others.

The appointment came as the agency looks to strengthen its position in the marketing communications space,
with creativity at the core. Over the years, Text100 has been making good use of its inherent strengths in PR,
digital and social media to provide clients with strategic brand consultancy services. In fact, the agency has just
recorded significant wins at the recent Agency of the Year Awards 2018, where it took home the Gold for Brand
Consultancy of the Year, Bronze for PR Agency of the Year, and three MARKies.

Text100 has also realigned its Digital Hub from a predominantly digital and technical team to a full suite of creative
service consultants that include integrated designers, technology producers, web developers, and a creative
copywriter.

Following Joos’ appointment, Text100 made further strategic hires and developments that include:

 Crystal Chong joining Text100 as creative copywriter
 Transitioning its own senior designer, Jason Boi, into the role of digital producer. ◊

Look forward to our next issue of

50 June 2018 - Mobile & Video Marketing