Page 26 - index
P. 26
COMPANIES & CAMPAIGNS
Criteo’s forecast
what advertisers
can expect in 2015
Although we covered “trends & predictions” last month, In 2015, the complexities around cross-device ad-
we present you Criteo’s recent findings, since it includes vertising will disappear with the availability of more
a lot of data analysis related to our Island republic Singa- precise exact-match methods. Enhancing cross-
pore. device capabilities will be a major focus as 58% of
retail executives and ad agencies rank the technol-
In the final quarter of 2014, PayPal projected Singa- ogy as the most important of their 2015 mobile
pore’s mCommerce and eCommerce markets to be marketing efforts. With cross-device advertising,
worth US$1.18 billion and US$2.99 billion respectively retailers will be able to differentiate between exist-
by end-2014. With an internationally established offline ing users and new prospects and understand their
shopping environment, and the rise in mobile and cross shopping behavior across desktops, tablets, and
device usage, Singapore has become one of the most smartphones better.
developed online and offline retail markets both regional-
ly and globally. Programmatic buying will drive rapid growth in na-
tive advertising. With programmatic buying, native
With growth set to continue in 2015, what does rising ads implementation will become a lot easier than it
eCommerce spending mean for brick-and-mortar stores, used to be. Also, publishers will be able to charge
as well as for online businesses and advertisers? higher CPMs as native ads perform better than IAB
standard ad units, especially on mobile.
“2015 will be a dynamic year for the eCommerce industry
as consumer online shopping behavior continues to eCommerce will become ‘do or die’ for brick-and-
evolve at a rapid pace. The growth in time spent across mortar retailers in 2015, as they experience the
multiple screens means marketers need to manage more increasing impact of shopper “webrooming” and
complexity when targeting consumers,” said Eric Eich- “showrooming” behavior.
mann, President and COO, Criteo. “Advertisers who stay
ahead of the curve by making sound investments in solu- Retailers will put a heavy emphasis on app re-
tions like cross-device targeting and mobile-optimized
websites and apps will be best positioned to meet con- engagement, as 42% of retail executives and ad
agencies rank consumer engagement as the prima-
sumer demand and generate sales.”
ry goal of mobile app strategies.
Criteo, the performance marketing technology company, Automated ad formats will offer even greater flexi-
revealed its 2015 eCommerce Industry Outlook report,
authored by Eric Eichmann, President and Chief Operat- bility. This technological shift will allow advertisers
ing Officer (COO), Criteo, which highlights key trends to effortlessly access a significantly greater part of
that will have a significant impact on the global industry the inventory available around the world and make
over the course of the year. The report helps advertisers it a lot easier to scale campaigns internationally.
stay ahead of the curve and adjust their marketing strat- For publishers, this change is synonymous with
egies and investments to align with consumers’ evolving more freedom to innovate and offer new ad for-
online shopping behaviors. mats.
Acquisitions and consolidation will continue to in-
Based on data insights from billions of online transac-
tions globally, key predictions include: tensify in the ad-tech industry. This consolidation
will make it simpler for ecommerce marketers to
identify marketing solutions that meet their objec-
Mobile share of online sales grew steadily in 2014. tives.
This year Criteo expect mobile devices to account
for 40% of eCommerce transactions globally and To download Criteo’s complete 2015
more than 50% in the developed markets. eCommerce Industry Outlook report, please visit
http://www.criteo.com/resources/criteo-ecommerce-
industry-outlook-2015/.
26 Asian eMarketing February 2015 - Data-Driven Marketing
Criteo’s forecast
what advertisers
can expect in 2015
Although we covered “trends & predictions” last month, In 2015, the complexities around cross-device ad-
we present you Criteo’s recent findings, since it includes vertising will disappear with the availability of more
a lot of data analysis related to our Island republic Singa- precise exact-match methods. Enhancing cross-
pore. device capabilities will be a major focus as 58% of
retail executives and ad agencies rank the technol-
In the final quarter of 2014, PayPal projected Singa- ogy as the most important of their 2015 mobile
pore’s mCommerce and eCommerce markets to be marketing efforts. With cross-device advertising,
worth US$1.18 billion and US$2.99 billion respectively retailers will be able to differentiate between exist-
by end-2014. With an internationally established offline ing users and new prospects and understand their
shopping environment, and the rise in mobile and cross shopping behavior across desktops, tablets, and
device usage, Singapore has become one of the most smartphones better.
developed online and offline retail markets both regional-
ly and globally. Programmatic buying will drive rapid growth in na-
tive advertising. With programmatic buying, native
With growth set to continue in 2015, what does rising ads implementation will become a lot easier than it
eCommerce spending mean for brick-and-mortar stores, used to be. Also, publishers will be able to charge
as well as for online businesses and advertisers? higher CPMs as native ads perform better than IAB
standard ad units, especially on mobile.
“2015 will be a dynamic year for the eCommerce industry
as consumer online shopping behavior continues to eCommerce will become ‘do or die’ for brick-and-
evolve at a rapid pace. The growth in time spent across mortar retailers in 2015, as they experience the
multiple screens means marketers need to manage more increasing impact of shopper “webrooming” and
complexity when targeting consumers,” said Eric Eich- “showrooming” behavior.
mann, President and COO, Criteo. “Advertisers who stay
ahead of the curve by making sound investments in solu- Retailers will put a heavy emphasis on app re-
tions like cross-device targeting and mobile-optimized
websites and apps will be best positioned to meet con- engagement, as 42% of retail executives and ad
agencies rank consumer engagement as the prima-
sumer demand and generate sales.”
ry goal of mobile app strategies.
Criteo, the performance marketing technology company, Automated ad formats will offer even greater flexi-
revealed its 2015 eCommerce Industry Outlook report,
authored by Eric Eichmann, President and Chief Operat- bility. This technological shift will allow advertisers
ing Officer (COO), Criteo, which highlights key trends to effortlessly access a significantly greater part of
that will have a significant impact on the global industry the inventory available around the world and make
over the course of the year. The report helps advertisers it a lot easier to scale campaigns internationally.
stay ahead of the curve and adjust their marketing strat- For publishers, this change is synonymous with
egies and investments to align with consumers’ evolving more freedom to innovate and offer new ad for-
online shopping behaviors. mats.
Acquisitions and consolidation will continue to in-
Based on data insights from billions of online transac-
tions globally, key predictions include: tensify in the ad-tech industry. This consolidation
will make it simpler for ecommerce marketers to
identify marketing solutions that meet their objec-
Mobile share of online sales grew steadily in 2014. tives.
This year Criteo expect mobile devices to account
for 40% of eCommerce transactions globally and To download Criteo’s complete 2015
more than 50% in the developed markets. eCommerce Industry Outlook report, please visit
http://www.criteo.com/resources/criteo-ecommerce-
industry-outlook-2015/.
26 Asian eMarketing February 2015 - Data-Driven Marketing
