Page 29 - index
P. 29
COMPANIES & CAMPAIGNS
social mentions and 23% posi- 2. Civil rights was another issue which is at the center of ‘Still
tive sentiment, and McDon- heavily touched upon during Alice’, there were 8,040 men-
ald’s had 6,111 social mentions the evening. Common and tions around Alzheimer’s
and 20% positive sentiment for John Legend combined for Awareness during the evening.
the night. 137,441 social mentions with
sentiment at 49% positive 5. Meanwhile, attempting to close
Looking at the share of voice be- around the duo’s rousing per- the chapter on last year’s big-
tween the top 5 brands around the formance, words around Selma gest flub, the John Travolta
Oscars, 44% of the real-time dis- and Civil Rights oriented ac- and Idina Menzel reunion com-
cussion was around Lego, 28% of ceptance speech. bined for 63,700 real-time men-
the discussion was around Dove, tions during the night. There
with 12% around Coca-Cola, 11% 3. Suicide Prevention is another were 6,500 mentions around
around Samsung, and 6% around issue that got a surprisingly her alter-ego Adele Dazeem in
McDonald’s. the same time period.
significant amount of discus-
sion during acceptance
Of course, there have been a lot of speeches. “We should talk 6. The biggest moment however
“Poignant Celebrity Moments” this about suicide out loud” was the was probably Lady Gaga tak-
year again: Focusing on the top message of director Dana Per- ing on ‘The Sound of Music’.
moments around the Oscars, there ry after she won Best Docu- There was 577,143 social men-
were potentially some missed op- mentary short for "Crisis Hot- tions of Lady Gaga during the
portunities for brands to support line: Veterans Press 1”. Oscars with sentiment around
central social themes and key mo- Screenwriter Graham Moore her 38% positive. Julie An-
ments, however: took her up on it later that drews also received 166,000
evening, discussing his own social mentions during the
1. During her acceptance speech suicide attempt at age 16 dur- broadcast with sentiment 43%
for Best Supporting Actress, ing his acceptance speech. All positive around her.
Patricia Arquette championed told, there were 36,800 social
the cause of gender equality, mentions around Suicide Pre- If you are interested, take a look at
which really struck a nerve with vention during the Oscars the infographics on the following
many people. There were broadcast. pages, showing the top performing
168,930 social mentions brands based on online buzz
around Patricia Arquette on the 4. Julianne Moore was another measured in real time. →
night with sentiment around her big winner on the night, gener-
48% positive. There were also ating 64,764 social mentions
92,300 mentions circulated during the Oscars, with senti-
around gender equality, and ment around her 53% Posi-
89,712 mentions for Meryl tive. Using her speech to talk
Streep focused on her support about the issue of Alzheimer’s
of gender equality, and her
demonstrative cheerleading for
Patricia’s message.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
social mentions and 23% posi- 2. Civil rights was another issue which is at the center of ‘Still
tive sentiment, and McDon- heavily touched upon during Alice’, there were 8,040 men-
ald’s had 6,111 social mentions the evening. Common and tions around Alzheimer’s
and 20% positive sentiment for John Legend combined for Awareness during the evening.
the night. 137,441 social mentions with
sentiment at 49% positive 5. Meanwhile, attempting to close
Looking at the share of voice be- around the duo’s rousing per- the chapter on last year’s big-
tween the top 5 brands around the formance, words around Selma gest flub, the John Travolta
Oscars, 44% of the real-time dis- and Civil Rights oriented ac- and Idina Menzel reunion com-
cussion was around Lego, 28% of ceptance speech. bined for 63,700 real-time men-
the discussion was around Dove, tions during the night. There
with 12% around Coca-Cola, 11% 3. Suicide Prevention is another were 6,500 mentions around
around Samsung, and 6% around issue that got a surprisingly her alter-ego Adele Dazeem in
McDonald’s. the same time period.
significant amount of discus-
sion during acceptance
Of course, there have been a lot of speeches. “We should talk 6. The biggest moment however
“Poignant Celebrity Moments” this about suicide out loud” was the was probably Lady Gaga tak-
year again: Focusing on the top message of director Dana Per- ing on ‘The Sound of Music’.
moments around the Oscars, there ry after she won Best Docu- There was 577,143 social men-
were potentially some missed op- mentary short for "Crisis Hot- tions of Lady Gaga during the
portunities for brands to support line: Veterans Press 1”. Oscars with sentiment around
central social themes and key mo- Screenwriter Graham Moore her 38% positive. Julie An-
ments, however: took her up on it later that drews also received 166,000
evening, discussing his own social mentions during the
1. During her acceptance speech suicide attempt at age 16 dur- broadcast with sentiment 43%
for Best Supporting Actress, ing his acceptance speech. All positive around her.
Patricia Arquette championed told, there were 36,800 social
the cause of gender equality, mentions around Suicide Pre- If you are interested, take a look at
which really struck a nerve with vention during the Oscars the infographics on the following
many people. There were broadcast. pages, showing the top performing
168,930 social mentions brands based on online buzz
around Patricia Arquette on the 4. Julianne Moore was another measured in real time. →
night with sentiment around her big winner on the night, gener-
48% positive. There were also ating 64,764 social mentions
92,300 mentions circulated during the Oscars, with senti-
around gender equality, and ment around her 53% Posi-
89,712 mentions for Meryl tive. Using her speech to talk
Streep focused on her support about the issue of Alzheimer’s
of gender equality, and her
demonstrative cheerleading for
Patricia’s message.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
