Page 22 - index

TECHNOLOGY & PRODUCTS

Tableau again crowned leader in

business intelligence and analytics

For the third year in a row, Tableau has been posi- market by delivering their own business-user-driven
tioned as a leader in Gartner's Magic Quadrant for data discovery capabilities and enticing adoption
Business Intelligence and Analytics Platforms and that through bundling and integration with the rest of their
for good reasons. In fact, Gartner placed Tableau high- stack. However, their offerings have been pale imita-
est in ability to execute. tions of the successful data discovery specialists, like
Tableau, as the following graphic shows.
JY Pook, Vice President, Asia Pacific Sales, Tableau
Software explains the company’s success, by saying: Indeed, business users’ requirements for ease of use is
“We love helping people become data heroes, so we growing and support for users to conduct complex types
strive to offer products that are easier to use, accessi- of analysis is expected. These business benefits are not
ble to everyone, and simple to integrate with existing being well met by vendors that own the large, IT-centric
systems.” installed base market share. Tableau's intuitive, visual-
based data discovery capabilities have transformed
Tableau is a trailblazer in delivering analytics and busi- business users' expectations about what they can dis-
ness intelligence that helps people see and under- cover in data and share without extensive skills or train-
stand data. Its award-winning software allows creating ing with a BI platform. Therefore, Tableau has a strong
visualizations and dashboards in minutes that can be position on the ‘Ability to Execute’ axis of the Leaders
shared easily and conveniently. To no surprise, their quadrant, not to mention that the company's successful
solution is already being used by more than 26,000 "land and expand" strategy has driven much of its
organizations worldwide. growth momentum. Many of Gartner's BI and analytics
clients are seeing Tableau usage expand in their organ-
Gartner expects the market for BI and analytics plat- izations and have had to adapt their strategy.
forms to remain one of the fastest-growing software
markets, however, emphasizes in its recent report that Hence, Gartner expects that Tableau will continue to
“Business Intelligence (BI) leaders should track how expand its partner network and to improve international
traditionalists translate their forward-looking product presence during the coming years, due to the following
investments into renewed momentum and an improved strengths:
customer experience”.
 Tableau has clearly defined the market in terms of
The technology research firm affirms further that the BI data discovery, with a focus on "helping people see
and analytics platform market is undergoing a funda- and understand their data." It is currently the per-
mental shift: “The transition is to platforms that can be ceived market leader with most vendors viewing
rapidly implemented and can be used by either ana- Tableau as the competitor they most want to be like
lysts or business users to find insights quickly, or by IT and to beat. At a minimum, they want to stop the
to quickly build analytics content to meet business re- encroachment of Tableau into their customer ac-
quirements to deliver more timely business benefits.” counts.

Gartner estimates further that more than half of net  Tableau rates among the top five vendors for ag-
new purchasing is data-discovery-driven. This shift to a
decentralized model that is empowering more busi- gregate product score, with particular strengths in
the decentralized and governed data discovery use
ness users also drives the need for a governed data
discovery approach. Traditional BI platform vendors cases. In particular, analytic dashboards, free-form
exploration, business-user data mashup and cloud
have tried very hard to meet the needs of the current deployment are platform strengths. Tableau's direct
22 Asian eMarketing February 2015 - Data-Driven Marketing