Page 23 - index
P. 23
TECHNOLOGY & PRODUCTS
query access to a broad range Magic Quadrant for Business Intelligence and Analytics Platforms
of SQL and MDX data sources,
as well as a number of Hadoop
distributions, native support for
Google Big Query, Salesforce
and Google Analytics has been
a strength of the platform since
the product's inception and
often increased its appeal to IT
versus in-memory-only op-
tions. As a result, customers
report having slightly below-
average deployment sizes, in
terms of users, but among the
highest data volumes (in this
Magic Quadrant).
Tableau has managed its
growth and momentum well.
The company has been able to
grow and scale without a sig-
nificant impact on discounts
extended or customer experi-
ence. Most technology compa-
nies struggle to manage this
balance between growth and
execution.
Tableau customers report
among the highest scores in
terms of breadth and ease of
use along with high business
benefits realized. Gartner in- Source: Gartner (February 2015)
quiries and customer conversa-
tions reveal that Tableau users BI platform administration, embed- Gartner warns that it is very likely
report an enthusiasm for the ded BI and collaboration are rated that 2015 will be a critical year in
product as a result of being as weaker capabilities of the plat- which democratizing access to ana-
able to rapidly leverage insights form, making it less well suited for lytics will continue to dominate mar-
from Tableau that have a signif- centralized and embedded use cas- ket requirements and stress the
icant impact on their business. es. Last but not least, Tableau's need for governance. With the add-
Customers also report faster- enterprise features around data ed complexities introduced by new
than-average report develop- modeling and reuse, scalability and data sources, such as the cloud,
ment times. embeddability still seem more lim- real-time streaming and multi-
ited than IT-centric system-of- structured data, and new types of
Tableau is an R&D-driven com- record platforms. analysis (such as link/network and
pany. It continues to invest in sentiment analysis, and new algo-
R&D at a higher pace (in terms Tableau has market momentum rithms for machine learning), new
of percentage of revenue — because of excelling at delivering challenges and opportunities will
29% in 2014) than most other on current market and customer emerge to integrate, govern and
BI vendors. experience requirements, making it leverage these new sources to build
easier and simpler for more users business value. Leaders of BI initia-
On the other hand, Gartner consid- to author content, as well as explor- tives will be under pressure to iden-
ers as weak points that Tableau has ing and discovering patterns in data tify and optimize these opportunities
a limited product line focused on wherever they are. Besides that, and to deliver results faster than
data discovery and offers limited Tableau is executing on demands ever before.◊
advanced analytics capabilities. In customers care most about and are
addition, IT-developed reports and growing from new analytics project By Daniela La Marca
dashboards, traditional styles of investments, although enterprise
analysis, metadata management, features for governance, admin-
development and integration, istration, embeddability and scala-
bility are always a work in progress,
Gartner concluded.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
query access to a broad range Magic Quadrant for Business Intelligence and Analytics Platforms
of SQL and MDX data sources,
as well as a number of Hadoop
distributions, native support for
Google Big Query, Salesforce
and Google Analytics has been
a strength of the platform since
the product's inception and
often increased its appeal to IT
versus in-memory-only op-
tions. As a result, customers
report having slightly below-
average deployment sizes, in
terms of users, but among the
highest data volumes (in this
Magic Quadrant).
Tableau has managed its
growth and momentum well.
The company has been able to
grow and scale without a sig-
nificant impact on discounts
extended or customer experi-
ence. Most technology compa-
nies struggle to manage this
balance between growth and
execution.
Tableau customers report
among the highest scores in
terms of breadth and ease of
use along with high business
benefits realized. Gartner in- Source: Gartner (February 2015)
quiries and customer conversa-
tions reveal that Tableau users BI platform administration, embed- Gartner warns that it is very likely
report an enthusiasm for the ded BI and collaboration are rated that 2015 will be a critical year in
product as a result of being as weaker capabilities of the plat- which democratizing access to ana-
able to rapidly leverage insights form, making it less well suited for lytics will continue to dominate mar-
from Tableau that have a signif- centralized and embedded use cas- ket requirements and stress the
icant impact on their business. es. Last but not least, Tableau's need for governance. With the add-
Customers also report faster- enterprise features around data ed complexities introduced by new
than-average report develop- modeling and reuse, scalability and data sources, such as the cloud,
ment times. embeddability still seem more lim- real-time streaming and multi-
ited than IT-centric system-of- structured data, and new types of
Tableau is an R&D-driven com- record platforms. analysis (such as link/network and
pany. It continues to invest in sentiment analysis, and new algo-
R&D at a higher pace (in terms Tableau has market momentum rithms for machine learning), new
of percentage of revenue — because of excelling at delivering challenges and opportunities will
29% in 2014) than most other on current market and customer emerge to integrate, govern and
BI vendors. experience requirements, making it leverage these new sources to build
easier and simpler for more users business value. Leaders of BI initia-
On the other hand, Gartner consid- to author content, as well as explor- tives will be under pressure to iden-
ers as weak points that Tableau has ing and discovering patterns in data tify and optimize these opportunities
a limited product line focused on wherever they are. Besides that, and to deliver results faster than
data discovery and offers limited Tableau is executing on demands ever before.◊
advanced analytics capabilities. In customers care most about and are
addition, IT-developed reports and growing from new analytics project By Daniela La Marca
dashboards, traditional styles of investments, although enterprise
analysis, metadata management, features for governance, admin-
development and integration, istration, embeddability and scala-
bility are always a work in progress,
Gartner concluded.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
