Page 15 - index
P. 15
RESEARCH, ANALYSIS & TRENDS
As the creative bar continues to be raised by brands Working with data and consumer insights makes any
willing to get hands on and take creative risks, we're VR and/or AR investments valuable to consumers and
going to see a lot more dexterous turnarounds when it allows at the same time the brand to go beyond the one
comes to tests. Investing in devices like 360 cameras -off gimmick, as it is one of those technologies that en-
will expedite the opportunities for agencies and brands ables and accelerates the digital transformation.◊
to play around with the medium to determine what form
of VR or 360 video makes sense to use in order to bring By Daniela La Marca
their content to consumers.
Now is the time for marketers to connect with device
and content providers to understand their launch strate-
gies or to figure out how consumers will adopt both VR
and AR.
MediaBUZZ Pte Ltd - Independant ePublisher for Digital Marketing and Terchnology in Asia
As the creative bar continues to be raised by brands Working with data and consumer insights makes any
willing to get hands on and take creative risks, we're VR and/or AR investments valuable to consumers and
going to see a lot more dexterous turnarounds when it allows at the same time the brand to go beyond the one
comes to tests. Investing in devices like 360 cameras -off gimmick, as it is one of those technologies that en-
will expedite the opportunities for agencies and brands ables and accelerates the digital transformation.◊
to play around with the medium to determine what form
of VR or 360 video makes sense to use in order to bring By Daniela La Marca
their content to consumers.
Now is the time for marketers to connect with device
and content providers to understand their launch strate-
gies or to figure out how consumers will adopt both VR
and AR.
MediaBUZZ Pte Ltd - Independant ePublisher for Digital Marketing and Terchnology in Asia
