Page 10 - index
P. 10
RESEARCH, ANALYSIS & TRENDS
Majority believes the IoT is poised to
dramatically change the way
companies do business
The internet of things (IoT), an interconnected ecosys- areas of supply chain monitoring, inventory manage-
tem of internet-enabled objects—devices, sensors, mi- ment, asset tracking, and payments processing. While
croprocessors, data hubs, networks, artificial intelli- adoption is still in its early stages, it will continue to in-
gence software and analytics programs—is already be- crease as technology becomes less expensive and
ing used across the retail industry. more reliable.
Whether it’s monitoring the supply chain, tracking and
managing inventory, delivering personalized promo-
tions, or enabling ecommerce from new environments,
the retail IoT is ushering in an era in which “smart”
things can seamlessly collect, share and analyze real-
time data, states eMarketer.
Mobile devices, beacons and real-time data are
helping merchants
As explored in a new eMarketer report, “The Internet of
Retail Things: What Marketers Need to Know,” the IoT
is delivering many new opportunities for retailers. Ac- Source: eMarketer.com
cording to an August 2015 study by Retail Systems Re-
search (RSR), the majority (54%) of retailers worldwide In a July 2015 report, Juniper Research predicts that by
with above-average sales growth said they believed the 2020 retailers worldwide would spend $2.5 billion in IoT
IoT is poised to dramatically change the way companies -related hardware—including beacons, RFID tags and
do business in the next three years. other types of sensors—and installation costs. This
represents a nearly fourfold increase from the $670
Studies that have assessed the market size and growth million expected in 2015.
potential for the retail IoT agree that retailers are al-
ready making substantial investments, especially in the
10 Asian eMarketing - April 2016: IoT, VR & AR in Marketing
10
Majority believes the IoT is poised to
dramatically change the way
companies do business
The internet of things (IoT), an interconnected ecosys- areas of supply chain monitoring, inventory manage-
tem of internet-enabled objects—devices, sensors, mi- ment, asset tracking, and payments processing. While
croprocessors, data hubs, networks, artificial intelli- adoption is still in its early stages, it will continue to in-
gence software and analytics programs—is already be- crease as technology becomes less expensive and
ing used across the retail industry. more reliable.
Whether it’s monitoring the supply chain, tracking and
managing inventory, delivering personalized promo-
tions, or enabling ecommerce from new environments,
the retail IoT is ushering in an era in which “smart”
things can seamlessly collect, share and analyze real-
time data, states eMarketer.
Mobile devices, beacons and real-time data are
helping merchants
As explored in a new eMarketer report, “The Internet of
Retail Things: What Marketers Need to Know,” the IoT
is delivering many new opportunities for retailers. Ac- Source: eMarketer.com
cording to an August 2015 study by Retail Systems Re-
search (RSR), the majority (54%) of retailers worldwide In a July 2015 report, Juniper Research predicts that by
with above-average sales growth said they believed the 2020 retailers worldwide would spend $2.5 billion in IoT
IoT is poised to dramatically change the way companies -related hardware—including beacons, RFID tags and
do business in the next three years. other types of sensors—and installation costs. This
represents a nearly fourfold increase from the $670
Studies that have assessed the market size and growth million expected in 2015.
potential for the retail IoT agree that retailers are al-
ready making substantial investments, especially in the
10 Asian eMarketing - April 2016: IoT, VR & AR in Marketing
10
