Page 19 - index
P. 19
RESEARCH, ANALYSIS & TRENDS
As the technology evolves and consumers become site way. And, for those aged 60 and over, almost a
more aware, they may get different ideas about the third (27%) disagree versus just one in ten (11%) who
most useful applications of smart technology in their agree.
home lives.
China and South Korea are most ' virtually minded '
Talking about new and smart technology, brings up an- in Asia Pacific
other GfK research that has been published recently.
GfK’s findings from a 22-country survey showing that In Australia, 13% of Internet users agree that virtual
just under a quarter (23%) of online consumers agree interactions with people and places can be as good as
that virtual interactions with people and places can be being there in person, while 22% disagree. Similar re-
as good as being there in person and there have been sults come from Japan where 9% agree and double
just 15% who disagree. (18%) disagree. Meanwhile these figures look com-
In fact, opportunities for virtual interactions are increas- pletely different in China, where 27 % agree and just
ingly common in daily life - whether is video- 6% disagree, or in South Korea, where 19% agree and
conferencing at work, 'face-timing' via a smartphone, just 4% disagree. Hong Kong almost keeps a balance
instant text chat via Facebook or WhatsApp etc., or with 14% agreeing and 11% disagreeing.
even exploring cities and venues such as restaurants or
museums using Google Street view or 3D-Panorama. These findings have applications for almost all busi-
But “are these interactions as good as being there in nesses. Whether it's using augmented reality to en-
person?”, GfK asked. hance marketing and advertising or embracing video
conferencing to bring down travel costs for meetings -
Agreement that virtual interactions can be as good as knowing which markets and consumer segments are
real life peaks with those aged 20-29 and 30-39, with most open to virtual interactions is an essential starting
28% and 27% respectively agreeing. This puts them point.
comfortably ahead of teenagers, who are the next most
'virtually minded' generation, at 22%. To download the full 22-country findings, visit http://
www.gfk.com/global-studies/global-study-overview◊
Unsurprisingly, agreement falls off rapidly amongst old-
er generations. One in five (20%) of 50-59 year olds By MediaBUZZ
disagree that virtual interactions can be as good as in-
person contact, compared to just 15% voting the oppo-
MediaBUZZ Pte Ltd - Independant ePublisher for Digital Marketing and Terchnology in Asia
As the technology evolves and consumers become site way. And, for those aged 60 and over, almost a
more aware, they may get different ideas about the third (27%) disagree versus just one in ten (11%) who
most useful applications of smart technology in their agree.
home lives.
China and South Korea are most ' virtually minded '
Talking about new and smart technology, brings up an- in Asia Pacific
other GfK research that has been published recently.
GfK’s findings from a 22-country survey showing that In Australia, 13% of Internet users agree that virtual
just under a quarter (23%) of online consumers agree interactions with people and places can be as good as
that virtual interactions with people and places can be being there in person, while 22% disagree. Similar re-
as good as being there in person and there have been sults come from Japan where 9% agree and double
just 15% who disagree. (18%) disagree. Meanwhile these figures look com-
In fact, opportunities for virtual interactions are increas- pletely different in China, where 27 % agree and just
ingly common in daily life - whether is video- 6% disagree, or in South Korea, where 19% agree and
conferencing at work, 'face-timing' via a smartphone, just 4% disagree. Hong Kong almost keeps a balance
instant text chat via Facebook or WhatsApp etc., or with 14% agreeing and 11% disagreeing.
even exploring cities and venues such as restaurants or
museums using Google Street view or 3D-Panorama. These findings have applications for almost all busi-
But “are these interactions as good as being there in nesses. Whether it's using augmented reality to en-
person?”, GfK asked. hance marketing and advertising or embracing video
conferencing to bring down travel costs for meetings -
Agreement that virtual interactions can be as good as knowing which markets and consumer segments are
real life peaks with those aged 20-29 and 30-39, with most open to virtual interactions is an essential starting
28% and 27% respectively agreeing. This puts them point.
comfortably ahead of teenagers, who are the next most
'virtually minded' generation, at 22%. To download the full 22-country findings, visit http://
www.gfk.com/global-studies/global-study-overview◊
Unsurprisingly, agreement falls off rapidly amongst old-
er generations. One in five (20%) of 50-59 year olds By MediaBUZZ
disagree that virtual interactions can be as good as in-
person contact, compared to just 15% voting the oppo-
MediaBUZZ Pte Ltd - Independant ePublisher for Digital Marketing and Terchnology in Asia
