Page 18 - index
P. 18
RESEARCH, ANALYSIS & TRENDS
Smart-home technology affects users in
Japan, China and South Korea
differently
Smart-home technology affects users in
Japan, China and South Korea differently
“What do Internet users in Asia Pacific want in a smart-
home?” That was the question GfK tried to get answers
to in a survey and their findings are quite interesting.
GfK’s study revealed that three-quarters of internet us-
ers in China thought smart-home technology was the
digital technology most likely to have an effect on their
lives, ahead of mobile payments, wearables and cloud
computing. Meanwhile, in Japan just 19% of Internet
users said smart-home technology would be the most
impactful, whereas respondents in South Korea put
smart-home technology relatively high but are still be-
lieving 3-D printing would have a bigger effect on their
lives.
However, all three countries have in common that Inter- eMarketer.com summarized the findings spot on (see
net users were most likely to be interested in smart- below), showing clearly that most agree that security is
home technologies that helped with security. the top focus, besides highlighting that there’s still room
for much more education.
In China, entertainment and connectivity devices were
tied with security tech and health monitors were also The GfK polling suggests these figures may be prelimi-
relatively appealing, followed by smart appliances. Only nary, however, as many Internet users in all three mar-
in South Korea were energy and lighting applications kets reported little to no awareness of smart-home
more popular than other options.
technology to date.
18 Asian eMarketing - April 2016: IoT, VR & AR in Marketing
18
Smart-home technology affects users in
Japan, China and South Korea
differently
Smart-home technology affects users in
Japan, China and South Korea differently
“What do Internet users in Asia Pacific want in a smart-
home?” That was the question GfK tried to get answers
to in a survey and their findings are quite interesting.
GfK’s study revealed that three-quarters of internet us-
ers in China thought smart-home technology was the
digital technology most likely to have an effect on their
lives, ahead of mobile payments, wearables and cloud
computing. Meanwhile, in Japan just 19% of Internet
users said smart-home technology would be the most
impactful, whereas respondents in South Korea put
smart-home technology relatively high but are still be-
lieving 3-D printing would have a bigger effect on their
lives.
However, all three countries have in common that Inter- eMarketer.com summarized the findings spot on (see
net users were most likely to be interested in smart- below), showing clearly that most agree that security is
home technologies that helped with security. the top focus, besides highlighting that there’s still room
for much more education.
In China, entertainment and connectivity devices were
tied with security tech and health monitors were also The GfK polling suggests these figures may be prelimi-
relatively appealing, followed by smart appliances. Only nary, however, as many Internet users in all three mar-
in South Korea were energy and lighting applications kets reported little to no awareness of smart-home
more popular than other options.
technology to date.
18 Asian eMarketing - April 2016: IoT, VR & AR in Marketing
18
