Page 11 - index
P. 11
RESEARCH, ANALYSIS & TRENDS




The same month, a MarketsandMarkets report estimat-
ed that the global market size of the retail IoT—
including hardware, software and services—would in-
crease from $14.28 billion in 2015 to $35.64 billion in
2020, representing a 20.07% compound annual growth
rate (CAGR).

Under constant pressure to drive sales, increase mar-
gins and cultivate repeat business, retailers have been
early movers with the IoT, at least by some accounts.
An August 2015 International Data Corporation (IDC)
survey found that global decision-makers in the retail
industry, when compared with those in other sectors,
were most familiar with the IoT.◊
Source: eMarketer.com

Source: eMarketer

































































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