Page 12 - index
P. 12
RESEARCH, ANALYSIS & TRENDS
IDC expects VR hardware to soar this year
IDC forecasts worldwide shipments of Virtual Reality Standalone HMDs that integrate processing within
(VR) hardware to skyrocket in 2016, with total volumes the head-worn display itself (example: Microsoft
reaching 9.6 million units. Furthermore, the global mar- HoloLens).
ket intelligence firm identified AR/VR as one of six inno-
vation accelerators that will drive digital transformation IDC is specifically not forecasting Google Cardboard-
in the coming years by opening new revenue streams based products in its totals, nor any other viewer ac-
and changing the way people work. cessory that lacks electronics. However, each category
mentioned will have a role to play in the growth of the
Led by key products from Samsung, Sony, HTC, and broader AR/VR market.
Oculus, VR is expected to generate hardware revenues
of approximately $2.3 billion in 2016, while Augmented "In 2016, the first major VR Tethered HMDs from Ocu-
Reality (AR) hardware will gain momentum over the lus, HTC, and Sony should drive combined shipments
next few years. According to the company’s first world- of over 2 million units," said Tom Mainelli, vice presi-
wide AR/VR forecast, the combined device markets will dent for Devices & Displays at IDC. "When you com-
see hardware shipments surge past 110 million units in bine this with robust shipments of screenless viewers
2020. from Samsung and other vendors launching later this
year, you start to see the beginning of a reasonable
Most importantly, IDC has identified three major device installed base for content creators to target."
categories across the Augmented and Virtual Reality
markets, including: "Video games will clearly be the lead rationale for peo-
ple to pick up an Oculus Rift, HTC Vive, or PlayStation
Screenless viewers that use the screen of specific VR this year," added Lewis Ward, research director of
smartphones to drive an AR/VR experience Gaming. "While there have been some launch window
(example: Samsung Gear VR) hardware shipment hiccups that must be addressed
near-term, I'm confident that they will be ironed out be-
Tethered Head Mounted Displays (HMDs) that uti- fore the holiday season. The addition of exciting new
lize an existing computer device such as a PC, titles will lead to a new wave of VR HMD hardware in-
game console, or even a smartphone to drive a terest among those buying for themselves or family
head-worn display (example: Oculus Rift) members and friends."
12 Asian eMarketing - April 2016: IoT, VR & AR in Marketing
12
IDC expects VR hardware to soar this year
IDC forecasts worldwide shipments of Virtual Reality Standalone HMDs that integrate processing within
(VR) hardware to skyrocket in 2016, with total volumes the head-worn display itself (example: Microsoft
reaching 9.6 million units. Furthermore, the global mar- HoloLens).
ket intelligence firm identified AR/VR as one of six inno-
vation accelerators that will drive digital transformation IDC is specifically not forecasting Google Cardboard-
in the coming years by opening new revenue streams based products in its totals, nor any other viewer ac-
and changing the way people work. cessory that lacks electronics. However, each category
mentioned will have a role to play in the growth of the
Led by key products from Samsung, Sony, HTC, and broader AR/VR market.
Oculus, VR is expected to generate hardware revenues
of approximately $2.3 billion in 2016, while Augmented "In 2016, the first major VR Tethered HMDs from Ocu-
Reality (AR) hardware will gain momentum over the lus, HTC, and Sony should drive combined shipments
next few years. According to the company’s first world- of over 2 million units," said Tom Mainelli, vice presi-
wide AR/VR forecast, the combined device markets will dent for Devices & Displays at IDC. "When you com-
see hardware shipments surge past 110 million units in bine this with robust shipments of screenless viewers
2020. from Samsung and other vendors launching later this
year, you start to see the beginning of a reasonable
Most importantly, IDC has identified three major device installed base for content creators to target."
categories across the Augmented and Virtual Reality
markets, including: "Video games will clearly be the lead rationale for peo-
ple to pick up an Oculus Rift, HTC Vive, or PlayStation
Screenless viewers that use the screen of specific VR this year," added Lewis Ward, research director of
smartphones to drive an AR/VR experience Gaming. "While there have been some launch window
(example: Samsung Gear VR) hardware shipment hiccups that must be addressed
near-term, I'm confident that they will be ironed out be-
Tethered Head Mounted Displays (HMDs) that uti- fore the holiday season. The addition of exciting new
lize an existing computer device such as a PC, titles will lead to a new wave of VR HMD hardware in-
game console, or even a smartphone to drive a terest among those buying for themselves or family
head-worn display (example: Oculus Rift) members and friends."
12 Asian eMarketing - April 2016: IoT, VR & AR in Marketing
12
