Friday May 17th

  • Meltwater Brings Powerful New Enterprise Suite to APAC

    Meltwater Brings Powerful New Enterprise Suite to APAC

    Meltwater, a global leader in media intelligence and data analytics, today announced the availability of Meltwater Enterprise Intelligence Suite, a comprehensive offering that promises vital insights and transformative impact to enterprise clients.

  • Pirate streaming and torrent sites provide real cybersecurity harms for Philippine consumers

    Pirate streaming and torrent sites provide real cybersecurity harms for Philippine consumers

    Asia Video Industry Association (AVIA), with Dr Paul Watters of Cyberstronomy, have released a new report, Consumer Risks from Piracy in the Philippines, that once again highlights the possible dangers Filipino consumers face when accessing pirate sites.

  • Artificial Intelligence key in analyzing trends in fraudster behavior

    Artificial Intelligence key in analyzing trends in fraudster behavior

    A new study from Juniper Research forecasts that the greatest merchant losses to fraud will be via remote physical goods purchases, with losses reaching $5.1 billion across emerging markets in 2028, up from $1 billion in 2023.

  • Yahoo DSP advertisers now have access to low carbon PMPs

    Yahoo DSP advertisers now have access to low carbon PMPs

    Yahoo and purpose-led ad platform Good-Loop announced a global partnership offering carbon neutral private marketplace (PMP) media opportunities to advertisers to help them become more sustainable.

  • Black Friday Online Shopping Safety Checklist

    Black Friday Online Shopping Safety Checklist

    Vigilance is urged during this 2023 Black Friday and Cyber Monday, as “AI generated scams enhance the threat to this year’s festive shoppers, as it’s revealed over 7 in 10 British people worry that AI will make it easier for criminals to commit online fraud” – NCSC.

    But while AI scams like voice cloning, romance scams, and language mimicking are on the rise, “93% of the biggest spenders, millennials aged 24-35, plan to shop during this coming weekend. And they spend an average of $419.52 per person.” But with cyber security threats at an all-time high, how can shoppers and businesses stay cyber safe?

    Here are our top tips for staying safe online, and the preventative measures that can be taken while shopping for your latest bargain.

    1. Be Aware of Phishing & Quishing Attacks

      SecurityHQ analysts have recently observed a significant increase in Business Email Compromise (BEC), regarding phishing attacks containing QR code (Quishing) and captchas for credentials harvesting. Quishing attacks usually occur via the scanning of a QR code. This technique involves tricking users into scanning a QR code using a mobile phone. The QR code then redirects the user to a phishing or fake website that aims to steal their credentials.

      Read more about Quishing, and how to spot QR Code vulnerabilities, here.

    2. Read the Small Print

      If something seems too good to be true, it probably is. While Black Friday deals can offer huge discounts that are genuine, people still need to make money. Anything ridiculously cheap is a red flag.

      What to look for:
      • It is worth checking the reputation score of retailers to determine if that retailer can be trusted.
      • A website with no company address, descriptions or specifications on items are all red flags. Look for the details. And do not base purchases solely off star ratings, as these can be fake.
      • Pop-ups that offer free electronics are obvious scams, containing malicious phishing links, and should be avoided at all costs.
      • Read the small print. Often cons are perfectly visible if you know what to look for. Like seeing a picture of a laptop being advertised, going to buy said laptop for a reduced rate without reading the small print, and receiving a literal picture of a laptop in the post. The devil is in the detail.

    3. Use Reputable Websites/Companies

      Tried and Tested
      – Using websites that are globally known is a good way to avoid any nasty surprises. Even if it is a couple of pounds more, it is worth knowing where your money is going and that your purchase will be tracked and delivered.

      Use Antivirus Software that will warn you of potentially dangerous sites in search results as well.

      Look For Suspicious Emails, as well as suspicious calls and text messages. Never click on a link you are unsure of, and never provide personal information over the phone. Read more on email security, here.

    4. Stop, Look, Check, Pay

      Secure Sockets Layers (SSL) are used to ensure data is encrypted before being transmitted across the web. It is also an indication that an organization has been verified. Keep an eye out for HTTPS in the address bar rather than HTTP, as this highlights a site uses SSL.

      Make Sure the Website That You Intend to Shop on is Not a Copy of a legitimate one. Verify that the date and name of the organization are consistent with the site you are visiting. And look for typos in the URL. Your best bet it to go directly to the website yourself, and do not access it through links on other sites/emails.

      When using public Wi-Fi, use a VPN as the most effective way to stay safe and so that hackers do not steal your personal data while you are on an unsecure network.

    5. Check Your Bank Account
      • Use a credit card or payment method which offers protection (i.e., PayPal).
      • Check your accounts regularly for fraudulent activity.
      • Only provide enough details to complete your purchase (no extra details required)

    6. Keep Your Passwords Safe & Don’t Use Default Credentials

      Default credentials used by applications and appliances are often published on the internet. This can be a big problem. An attacker will typically first scan your network to see where they can move next. If an attacker was lucky enough to identify applications or appliances with default credentials enabled, it won’t take them long to hunt on the internet for these published credentials. Read how to detect default credentials, here.

      Finally, keep your passwords safe. Read this blog on password protocols to learn more. Don’t let cyber scams ruin your festive fun this winter!


    By SecurityHQ

  • Yahoo and LiveRamp partner to scale addressability across the ad ecosystem

    Yahoo and LiveRamp partner to scale addressability across the ad ecosystem

    LiveRamp and Yahoo announced an expanded partnership to scale addressability and enhance reach and interoperability within the advertising ecosystem.

  • 5 Ways Earnest EQ Supercharges Marketing, Advertising, Branding & Comms Strategies

    5 Ways Earnest EQ Supercharges Marketing, Advertising, Branding & Comms Strategies

    A 2023 Emotional Intelligence Market study citing “heavy growth” of $49.93 billion USD by 2027 exemplifies the extent to which mastering “EQ” versus IQ is taking brands to exciting new levels of success … and why not embracing EQ can result in extreme opportunity loss or, far worse, be an outright brand buster. This as today’s highly discriminating and demanding marketplace is seemingly rife with substitutable solutions. Whether the B2B or B2C sector, more often than not today’s consumers have alternate options—and they know it.

  • SentinelOne enhances cloud security with Snyk

    SentinelOne enhances cloud security with Snyk

    Prioritizing which vulnerabilities to fix is a challenge for software developers, and the complexities of modern apps and the software supply chain have only made things more difficult. SentinelOne, a global leader in AI security, is partnering with Snyk, the leader in developer security, to ease the burden by integrating Singularity Cloud Workload Security, its real-time Cloud Workload Protection Platform (CWPP) with the Snyk Developer Security Platform.

  • SecurityHQ’s Cyber Predictions

    SecurityHQ’s Cyber Predictions

    In response to the growing number of breaches, SecurityHQ released their latest white paper to highlight analyst predictions for threats and vulnerabilities in H2 2023.

  • Bilateral 5G roaming agreements will push global losses to $8 billion by 2028

    Bilateral 5G roaming agreements will push global losses to $8 billion by 2028

    A new study from Juniper Research has found losses from global roaming fraud are anticipated to exceed $8 billion by 2028, driven by the increase in bilateral roaming agreements for data-intensive use cases over 5G networks. In turn, it predicts fraudulent data traffic will account for 80% of global operator roaming-based losses by 2024.

  • Protecting Data in the Cloud

    Protecting Data in the Cloud

    Organizations in Singapore are increasing their reliance on the cloud. Nearly nine in ten organizations in the country are using cloud services, with about 70% taking a hybrid cloud approach.

  • API Security Company Neosec acquired by Akamai Technologies

    API Security Company Neosec acquired by Akamai Technologies

    Akamai Technologies, Inc. announced entering into a definitive agreement to acquire Neosec, an API detection and response platform based on data and behavioral analytics.

  • Plans for further integration of IBM watsonx with AWS

    Plans for further integration of IBM watsonx with AWS

    IBM announced plans to expand its relationship with Amazon Web Services to help more mutual clients operationalize and derive value from generative artificial intelligence.

  • Zero in with ABI’s Research Spotlights on research that is critical to your success

    Zero in with ABI’s Research Spotlights on research that is critical to your success

    The global technology intelligence firm ABI Research just announced the release of Research Spotlights, suites of research focused on key technologies and trends within the vast ABI Research Library.

This week's highlights

Medallia Launches Four Breakthrough AI Innovations

Category: Jan–Mar 2024 - AI Trends & Predictions
At its Experience ‘24 conference, Medallia, Inc. announced four ground-breaking innovations that will fundamentally alter the way organizations can personalize customer and employee experience
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Increasing adoption of AI in companies driven by early adopters

Category: Jan–Mar 2024 - AI Trends & Predictions
New research commissioned by IBM found that about 42% of enterprise-scale organizations (over 1,000 employees) surveyed have AI actively in use in their businesses. Early adopters are leading the way,
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AI ushers in era of intelligent CX, fuels massive industry transformation

Category: Jan–Mar 2024 - AI Trends & Predictions
Zendesk, Inc. today released its annual Customer Experience(CX) Trends Report, the findings of which signal a rapid transition towards intelligent CX. In this era, the shift to AI-driven service will
Read more...
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Previous articles

Challenges organizations face to be ready for a safe post quantum computing future

Category: Oct–Dec 2023 - Omnichannel Marketing
DigiCert released the results of a global study at its annual Trust Summit conference, exploring how organizations are addressing the post-quantum computing (PQC) threat and preparing for a safe post-
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Plans for further integration of IBM watsonx with AWS

Category: Oct–Dec 2023 - Omnichannel Marketing
IBM announced plans to expand its relationship with Amazon Web Services to help more mutual clients operationalize and derive value from generative artificial intelligence.
Read more...

Enhanced Google Play Protect real-time scanning for installation of sideloaded apps

Category: Oct–Dec 2023 - Omnichannel Marketing
Google is making Google Play Protect’s security capabilities even more powerful with real-time scanning at the code-level to combat novel malicious apps. Google Play Protect will now recommend a
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Schober’s data protection compliant combination of online and offline data
The direct interaction between advertisers and customers has never been as simple, and at the same time as difficult. Because of the variety of channels and tools the pressure of competition among companies increases. Besides, today’s preferable unusual content and ideas that manage to get as clos ...
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Criteo’s forecast what advertisers can expect in 2015
Although we covered “trends & predictions” last month, we present you Criteo’s recent findings since it includes a lot of data analysis related to our Island republic Singapore. In the final quarter of 2014, PayPal projected Singapore’s mCommerce and eCommerce markets to be worth US$1.18 bi ...
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IT Asset Management solution to be up to speed quickly
Asset Vue, a provider of RFID-based asset management and data center management solutions, introduced two new solutions into its portfolio of data center IT Asset Management tools – Asset Vue Cloud and Asset Vue Mobile.
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Data is a dime a dozen and have the power to optimize marketing
This month Asian eMarketing focuses on what marketers can achieve with data, the more so as Gartner Research assumes that by 2017 marketing will invest more money in IT than the IT department itself. Terms such as marketing automation, Big Data and data driven marketing are circulating in the ind ...
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Previous month's highlights

New Study by MAGNA & Yahoo Urges Marketers to Pair Media Placement with Quality Creative in Order to Drive Stronger Ad Effectiveness

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Media placement and creative work hand in hand when it comes to effective advertising strategies. A new study by MAGNA Media Trials and Yahoo set out to understand the role that creative quality plays in ad effectiveness, and the elements that contribute to quality creative. Creative, the Performance Powerhouse found that while media placement helps marketers find consumers where they are, creative quality was responsible for 56% of purchase intent, illustrating the strong performance of both tactics as they work together. The study suggests that marketers can greatly benefit from making small improvements to their creative in order to optimize ad performance, while also driving brand quality and trust.

Protecting Data in the Cloud

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Organizations in Singapore are increasing their reliance on the cloud. Nearly nine in ten organizations in the country are using cloud services, with about 70% taking a hybrid cloud approach.

Annual report reveals continued surge in sophisticated bot attacks

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

HUMAN Security, Inc., a cybersecurity company that protects organizations by disrupting digital fraud and abuse, just announced the release of its 2023 Enterprise Bot Fraud Benchmark Report. The annual report provides insights into automated attack trends across enterprise use cases, including account takeover, brute forcing, carding, credential stuffing, inventory hoarding, scalping and web scraping.

Majority of APAC consumers are willing to sacrifice data security for convenience

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

F5's latest Curve of Convenience 2023 report shows data security taking a back seat with APAC consumers, with an increased willingness to save and share personal payment data on multiple platforms.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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