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new clients will be announced in the coming weeks.
Red Agency in Singapore will be led by Allanjit Singh, who will retain his role as Managing Director, as well as
Head of Social for the Havas Creative Group, allowing both entities to feed off synergies in strategic planning, ide-
ation and performance measurement.

The team will collaborate closely with Havas Village sister agencies Havas Media and Havas Worldwide locally to
deliver on the global Havas Together strategy, an aggressive integration of creative, media, PR and digital.

Red Agency will now have offices in Singapore, Sydney, Melbourne and Brisbane. The new team in Singapore
will also feed off Red Agency's specialist divisions in Red Guerilla, its brand experience arm, and #RedSocial, its
social strategy and community execution team. ◊

Sabre Corporation has named Jerome Thil vice president of marketing for Sabre Travel Network
Asia Pacific. Based in Singapore, Jerome will lead marketing for Sabre Travel Network’s GDS
and travel distribution technology solutions, serving agencies and suppliers across Asia Pacific.
He reports to Wade Jones, senior vice president of marketing and strategy for Sabre Travel Net-
work.

Jerome joins at a key time for Sabre, which recently announced the upcoming release of its most
advanced merchandising platform yet, the New Sabre Red Workspace, scheduled for global
launch next year.
Jerome Thil
Jerome has held a number of senior global positions in travel distribution, most recently with Amadeus, and led
the launch and acquisition of successful technology startups across Europe and Asia – including Sprice in Singa-
pore and Wildfire Asia in China and Singapore.

He takes over the role currently held by Martin Symes, who will remain with Sabre until later this year when he
plans to return to the UK following a 20-year stint in the Asian travel industry. ◊

Current Asia, the marketing technology consultancy and managed services provider,
has announced the appointment of Sabine Borgia as Content Director.

In this newly-created role, Sabine works with clients to fulfill the promise of data-driven con-
tent marketing. She leads the development of buyer profiles and content strategies, and deliv-
ers highly relevant and compelling content.

Current Asia’s methodology to produce content marketing strategies brings together analytics
Sabine Borgia with disruptive creativity. The iterative “test and learn” approach matches insight and custom-
er journey mapping with rigorous content frameworks and calendars. Current Asia helps cli-
ents set up their marketing technology stacks, and then sources and supplies content for
blogs, microsites, websites, infographics and video campaigns.

Since sourcing and creating streams of on-strategy content is key to customer engagement and lead generation,
Sabine is with her experience in broadcast, print, and online media, the perfect candidate to help brands become
publishers to interact with their customers and prospects with the right content, at the right time, in the right chan-
nels, David Ketchum, the company’s CEO, explains.◊

MediaBUZZ Pte Ltd - Independant ePublisher for Asia