Page 20 - index
P. 20
RESEARCH, ANALYSIS & TRENDS
Growing popularity of
mobile searches in China
Google announced last year that mobile search creasingly popular uses.
surpassed desktop search and this trend is go-
According to CNNIC’s research, more than 90% of mo-
ing strong with Baidu and other Chinese bile search engine users used a general mobile search
search engines, too. site like Baidu, while more than 83% used mobile
search for ecommerce, and another 78% conducted
searches on video sites.
Among the situations and locations where mobile
search engine users in China were most likely to use a
mobile search, downloading entertainment (70.7%),
during work and studies (68.6%), commuting (67%)
According to eMarketer.com, China’s audience of mo- and shopping (65.7%) topped the list of responses in
bile search users continues to grow at a rapid pace. CNNIC’s study.
Since eMarketer’s look at Chinese mobile search be-
havior last year, the China Internet Network Information As more users in China conduct their searches via mo-
Center (CNNIC) reports the country has added nearly bile means, it also appears that the vast majority of
50 million new mobile search users, bringing the total consumers rely on mobile search apps. Back in June
audience to more than 477 million individuals. 2015, iiMedia Research estimated that there were
nearly 550 million mobile search app users in China.◊
Now the big question the research provider wanted to
answer is what kinds of habits are helping drive its pop- Source: eMarketer.com
ularity?
When it comes to the types of queries made by China’s
mobile search users, general-interest search engines
like Baidu remain the most popular, although queries
related to eCommerce and video sites were also in-
20 Asian eMarketing - September 2016 - Search Analytics & Search Engine Optimization
Growing popularity of
mobile searches in China
Google announced last year that mobile search creasingly popular uses.
surpassed desktop search and this trend is go-
According to CNNIC’s research, more than 90% of mo-
ing strong with Baidu and other Chinese bile search engine users used a general mobile search
search engines, too. site like Baidu, while more than 83% used mobile
search for ecommerce, and another 78% conducted
searches on video sites.
Among the situations and locations where mobile
search engine users in China were most likely to use a
mobile search, downloading entertainment (70.7%),
during work and studies (68.6%), commuting (67%)
According to eMarketer.com, China’s audience of mo- and shopping (65.7%) topped the list of responses in
bile search users continues to grow at a rapid pace. CNNIC’s study.
Since eMarketer’s look at Chinese mobile search be-
havior last year, the China Internet Network Information As more users in China conduct their searches via mo-
Center (CNNIC) reports the country has added nearly bile means, it also appears that the vast majority of
50 million new mobile search users, bringing the total consumers rely on mobile search apps. Back in June
audience to more than 477 million individuals. 2015, iiMedia Research estimated that there were
nearly 550 million mobile search app users in China.◊
Now the big question the research provider wanted to
answer is what kinds of habits are helping drive its pop- Source: eMarketer.com
ularity?
When it comes to the types of queries made by China’s
mobile search users, general-interest search engines
like Baidu remain the most popular, although queries
related to eCommerce and video sites were also in-
20 Asian eMarketing - September 2016 - Search Analytics & Search Engine Optimization
