Page 12 - AeM_July_2018

BEST PRACTICES & STRATEGIES

Know the ropes when searching verbally

The good old moving picture, aka video, is a popular tool Information about products or ingredients used is best
for all companies that have something to show or to presented in interviews with leading product
explain, making it interesting for marketing. Besides the developers. Furthermore, you could improve the
fact that almost 90% of Internet users between the ages application process for better personalization: For
of 14 and 29 watch videos online every week, meaning example, show insights from the day-to-day work of
that the most potent buyer group is undoubtedly video your current employees.
affine. Much of the consumption time of online videos is No matter which video is ultimately the right one for the
by no means attributable to new-modern social respective situation, the secret of success can be
phenomena, such as binge-watching on large series and already recognized behind often clicked and liked
film platforms, but company’s advertising videos are videos, the confrontation with the target audience and
often as well consumed on social media channels. In the message of the video. At the same time, always
addition, the increased use of the internet via incorporate the impressions from any kind of customer
smartphone is boosting the need for new video feedback.
marketing measures. If you manage to get into the
microcosm of a potential buyer, advertising on video Golden rules of video creation
content can actually be lucrative.
As so often in life, less is more – so, the optimal video
Not all videos are created equal, depending on shouldn’t be longer than five minutes. Youtubers
what content is worthwhile and for whom probably smile about this advice, as advertising on
YouTube is only an option for over ten minutes of
Each individual situation decides which type of video
should be chosen: If you want to market your company running time. Hence, it should be practice for
e.g. as a brand, an image video is the way to go. If you companies to meet the users' attention span. Besides
recognize the need to inform your customers about that, try to score with transparency and credibility and
products / services or the ordering process, tutorials or shine with high visual quality.
explanatory videos are recommended. For trade show Another important point is the placement on the
appearances or other information, such as discount website. Well-proven methods provide separate areas
promotions, informational videos prove appropriate. for videos in which you can categorize them in an
appropriate way or integrate them on the respective
12 July 2018 - Voice Search & Search Engine Optimization (SEO)