Page 7 - AeM_July_2018
P. 7


       A good structure of the website is a basic requirement of  Mobile optimization
       any user- and search engine optimized website, since it
       lays the foundation for a positive user experience in this  In the meantime, more than half of all search  queries
       day and age.                                        are  made  with  the  smartphone  or  tablet,  both
                                                           internationally   and   regionally.   Search   engines
       A  clear  structure  simply  increases  the  usability  of  recognized  this  trend  several  years  ago  and  have
       websites  and  exerts  a  positive  influence  on  UX.  This  incorporated this as a relevant factor in the SERPs as
       serves  as  a  prerequisite  for  satisfied  customers  and  well  as  the  ranking  of  websites,  following  the  trend
       efficient use of the search engine crawler. The website  "mobile  first".  In  more  specific  terms,  this  means  to
       acts  as  a  road  map  and  ensures  optimal  navigation  focus more on the user's mobile experience, including
       through  all  content.  There  is  no  place  for  pop-ups  and  both  the  aesthetics  and  the  design,  as  well  as  the
       long  lists  of  dozens  of  options  there,  since  a  clear  structure, navigation and content.
       guideline is a must-have for the user.
                                                           Every element on a mobile website influences the user
       Loading time                                        experience  and  has  a  direct  or  indirect  impact  on  the
                                                           search engine ranking. So, make sure that simple and
       Search engine optimization is all about the user and his  smart  designs,  which  are  all  about  mobile  usability,
       experience.  Both  the  user  and  the  search  engine  make not only the visitors of the website happy but the
       perceive  long  load  times  as  a  highly  disruptive  factor.  search engine crawler, too.
       Today,  most  users  expect  the  page  to  respond  as
       quickly as possible, especially in the mobile sector. Long  Content, the eternal king
       loading screens should therefore be a thing of the past -
       because they greatly increase the bounce rate and exert  The  Google  Panda  update made  clear  that  content  is
       a negative impact on the user experience.           and  remains  one  of  the  most  crucial  factors  for  the
                                                           search engine ranking. Still, there remains the fact that
       Accelerated  Mobile  Pages  (AMP)  is  a  derivative  of  not  all  content  is  equal  and  the  process  of  creating
       HTML,  developed  specifically  for  the  creation  of  web  content is getting increasingly complex, since the user
       pages  for  mobile  devices.  Compared  to  mobile-  is  the  focus  of  attention  and  not  the  search  engine.
       optimized  websites  or  websites  developed  using  Therefore, content should always be designed to meet
       responsive  design,  AMP  is  proved  to  significantly  the demands and needs of the users to provide them
       increase  the  load  times  of  websites  and  thus  act  as  a  with the highest possible added value and to generate
       speed  boost.  This  is  achieved  by  the  consistent  customer loyalty.
       streamlining  of  the  source  code  of  the  web  pages.
       Accelerated  Mobile  Pages  are  usually  simply  edited  To  conclude,  just  let  me  emphasize  that  (technically)
       content  that  can  be  loaded  very  quickly  and  therefore  flawless  websites,  short  loading  times,  mobile
       offers  clear  advantages  for  mobile  users.  In  the  optimization, and high-quality are crucial to guarantee a
       conventional  presentation  of  search  results,  the  use  of  positive user experience. Then, the merger of UX and
       AMP  is  not  a  criterion  for  the  order  of  hits,  but  the  SEO creates new opportunities that convince not only
       ranking  is  positively  influenced  by  the  fact  that  AMP  the  users,  but  also  search  engines,  and  this
       pages  load  faster  and  are  especially  optimized  for  combination makes the difference. ◊
       mobile use.
                                                                                        By Daniela La Marca

                                                 MediaBUZZ Pte Ltd - Independant ePublisher for Asia
   2   3   4   5   6   7   8   9   10   11   12