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RESEARCH, ANALYSIS & TRENDS

A good structure of the website is a basic requirement of Mobile optimization
any user- and search engine optimized website, since it
lays the foundation for a positive user experience in this In the meantime, more than half of all search queries
day and age. are made with the smartphone or tablet, both
internationally and regionally. Search engines
A clear structure simply increases the usability of recognized this trend several years ago and have
websites and exerts a positive influence on UX. This incorporated this as a relevant factor in the SERPs as
serves as a prerequisite for satisfied customers and well as the ranking of websites, following the trend
efficient use of the search engine crawler. The website "mobile first". In more specific terms, this means to
acts as a road map and ensures optimal navigation focus more on the user's mobile experience, including
through all content. There is no place for pop-ups and both the aesthetics and the design, as well as the
long lists of dozens of options there, since a clear structure, navigation and content.
guideline is a must-have for the user.
Every element on a mobile website influences the user
Loading time experience and has a direct or indirect impact on the
search engine ranking. So, make sure that simple and
Search engine optimization is all about the user and his smart designs, which are all about mobile usability,
experience. Both the user and the search engine make not only the visitors of the website happy but the
perceive long load times as a highly disruptive factor. search engine crawler, too.
Today, most users expect the page to respond as
quickly as possible, especially in the mobile sector. Long Content, the eternal king
loading screens should therefore be a thing of the past -
because they greatly increase the bounce rate and exert The Google Panda update made clear that content is
a negative impact on the user experience. and remains one of the most crucial factors for the
search engine ranking. Still, there remains the fact that
Accelerated Mobile Pages (AMP) is a derivative of not all content is equal and the process of creating
HTML, developed specifically for the creation of web content is getting increasingly complex, since the user
pages for mobile devices. Compared to mobile- is the focus of attention and not the search engine.
optimized websites or websites developed using Therefore, content should always be designed to meet
responsive design, AMP is proved to significantly the demands and needs of the users to provide them
increase the load times of websites and thus act as a with the highest possible added value and to generate
speed boost. This is achieved by the consistent customer loyalty.
streamlining of the source code of the web pages.
Accelerated Mobile Pages are usually simply edited To conclude, just let me emphasize that (technically)
content that can be loaded very quickly and therefore flawless websites, short loading times, mobile
offers clear advantages for mobile users. In the optimization, and high-quality are crucial to guarantee a
conventional presentation of search results, the use of positive user experience. Then, the merger of UX and
AMP is not a criterion for the order of hits, but the SEO creates new opportunities that convince not only
ranking is positively influenced by the fact that AMP the users, but also search engines, and this
pages load faster and are especially optimized for combination makes the difference. ◊
mobile use.
By Daniela La Marca

MediaBUZZ Pte Ltd - Independant ePublisher for Asia