Page 7 - index
P. 7
RESEARCH, ANALYSIS & TRENDS
trieve current package information directly on the The combination with Beacons leads to the cus-
smartwatch in real-time. tomer: Linking iBeacon and wearable bundles digital
power and creates innovative application scenarios
But what’s most important in this case is the fact that for customer marketing - especially at the point of
the user can even configure all settings, such as what sale. Information about a user, already obtained with
kind of messages he gets displayed in what frequency. intelligent data processing, can be used to push high-
If brands respect the customers’ privacy and provide ly personalized and relevant content onto the weara-
the right of co-determination, the new display can be- ble.
come a pushed and successful marketing tool.
Let us face the facts that the Internet of Things
Data competence is the nuts and bolts: The use of changes our world as we know it. Therefore, brands
functional smart data structures is an important prereq- should deal with the technology in a responsible and
uisite for successful ‘wearable marketing’, therefore clever way. Only those who respect the privacy of the
boost your data skills before you start with the first test user, will have long term success in ‘wearable-
projects, as having a nice design in the front end is defi- marketing’.◊
nitely not enough
.
By Daniela la Marca
MediaBUZZ Pte Ltd - Independant ePublisher for Digital Marketing and Terchnology in Asia
trieve current package information directly on the The combination with Beacons leads to the cus-
smartwatch in real-time. tomer: Linking iBeacon and wearable bundles digital
power and creates innovative application scenarios
But what’s most important in this case is the fact that for customer marketing - especially at the point of
the user can even configure all settings, such as what sale. Information about a user, already obtained with
kind of messages he gets displayed in what frequency. intelligent data processing, can be used to push high-
If brands respect the customers’ privacy and provide ly personalized and relevant content onto the weara-
the right of co-determination, the new display can be- ble.
come a pushed and successful marketing tool.
Let us face the facts that the Internet of Things
Data competence is the nuts and bolts: The use of changes our world as we know it. Therefore, brands
functional smart data structures is an important prereq- should deal with the technology in a responsible and
uisite for successful ‘wearable marketing’, therefore clever way. Only those who respect the privacy of the
boost your data skills before you start with the first test user, will have long term success in ‘wearable-
projects, as having a nice design in the front end is defi- marketing’.◊
nitely not enough
.
By Daniela la Marca
MediaBUZZ Pte Ltd - Independant ePublisher for Digital Marketing and Terchnology in Asia
