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TECHNOLOGIES & PRODUCTS

proves. It’s Adobe’s central framework for Artificial In- can identify in what the user is currently interested in
telligence and Machine Learning, that provides access and directly access the appropriate content in the Crea-
to an immense collection of files and data to support tive Cloud.
the Customer Experience. I am curious to see how this campaign is evolving, but
Namics and Adobe are clearly pushing their partnership
Properly implemented, VR can be personalized and to the next level by trying to deliver a streamlined, con-
immersive without seeming to be unnatural, since sistent and high-quality digital experience with a focus
techniques from Marketing Cloud and Creative Cloud on the end users, besides helping organizations maxim-
unite for real-time advertising in VR environments. ize the core role of digital change. ◊
Apart from the fact that thanks to Adobe Sensei deep
learning opportunities are available, the analysis and By Daniela La Marca
advertising features of the Adobe Experience Cloud

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