Page 22 - AeM_Sept_2017

TECHNOLOGIES & PRODUCTS

VR/AR, AI and machine learning

define the future of marketing

Namics, a leading full-service digital agency from Swit- to promote brand loyalty and maintain a good customer
zerland, developed new services for SMBs that combine relationship. Hence, Adobe Experience Cloud is a valu-
both the Adobe products of the Experience Cloud and able tool. It enables the use of integrated solutions that
their own services. allow companies to provide the required quality and
ensure ease of use - from unified, global websites to
Fully aware that the steady optimization of digital cus- central workflow solutions in the content area, cam-
tomer experiences guarantees survival in today’s inter- paign management for the sales support to the point of
national competition, triggered Namics to offer cost- the coordination of advertising measures, the evalua-
effective and adaptable all-in-one packages for SMEs tion of data and the creation of customer profiles.
that include not only the product, but also services rang-
ing from strategic consulting, creative design, technical Through the efficient bundles and the comprehensive
implementation and maintenance. Adobe knowledge and certifications, Namics manages
to provide a fast-to-use, all-in-one solution. By investing
Taking the current digital requirements of medium-sized in the Adobe Experience Cloud, companies are also
companies into account, such as customer orientation, laying the foundations for further development of long-
new product and customer complexity, employee devel- term strategic goals that place the user and his custom-
opment as well as data management and personaliza- er experience at the center of all marketing activities. In
tion, guided the bundling of the offers that at the same the end, not only the quality of the product counts, but
time still adapt to the individual needs of the client. In the affinity of the buyer as well, which is nowadays
fact, the focus on the specific requirements and the long- mainly about the experience he has with the company.
term experience of both Namics and Adobe possible
made the speedy introduction of the product possible. Innovations around VR and AR in advertising, store
analytics, and other inspiring approaches that help im-
Apparently, more and more companies are revising cus- prove customer experience have been actually the fo-
tomers’ digital experiences at all contact points in order cus at Adobe for quite some time, as Adobe Sensei
22 September 2017 - Immersive & Engagement Marketing (AR / VR)