Page 19 - AeM_Nov_2018

RESEARCH, ANALYSIS & TRENDS

“Many shoppers want to interact with retailers’ products Fingerlings, Fortnite Monopoly, Grumblies,
and the brand in-store, and the ability to pick up online Hatchimal Hatchibabies, Jurassic World Jeep
orders in-store within a matter of hours can’t be Wrangler, LEGO Harry Potter Hogwarts Great Hall
underestimated.” set, and Pomsies.

Retailers with online and physical footprints are therefore • Best days for deals: Black Friday reigns supreme
expected to see 28% higher conversion online in for discounts on electronics, including tablets
comparison to retailers lacking a traditional storefront. (discounted at 33%), TVs (22%) and computers
Adobe Analytics data anticipates shoppers increasingly (16%). On the Sunday before Cyber Monday,
buying online and picking up items in-store (BOPIS) shoppers will see the best deals on apparel (22%),
during the holiday season. BOPIS has increased 119% appliances (18%) and jewelry (5%). Cyber Monday
since January 2018 across all retailers and over 250% will see the largest discounts on toys (19%), Giving
for large retailers. Tuesday for furniture and bedding (14%) and
Thanksgiving for sporting goods (13%). (Source:
Additional predictions include: Adobe) ◊
By MediaBUZZ
• Top-selling products: Adobe predicts one percent of
SKUs will drive a record 70% of sales during the
holiday season, 30% more than during the rest of the
year. 4K TVs, as well as retro video consoles and
games such as Tekken 3, Ridge Racer Type 4 and
Final Fantasy VII, are expected to perform well for the
second consecutive year. Top toys include

MediaBUZZ Pte Ltd - Independant ePublisher for Asia