Page 14 - AeM_Nov_2018
P. 14
RESEARCH, ANALYSIS & TRENDS
Generation Z is technophile and thoughtful
Born in the mid-nineties and raised with smartphones, More technical than soft skills
apps and social media, the Generation Z is cultivating an
almost natural approach to modern technologies. In The self-confident Generation Z is convinced of having
order to find out what attitudes and expectations, but technological abilities but are often unsure about their
also fears, this generation, that right now pushes for the other skills. 68% consider their technology expertise to
job market, is bringing to work, Dell Technologies be good to excellent and 62% believe they have
conducted a study, revealing the following: programming skills that are acceptable or excellent.
Nevertheless, with over 90%,, almost all respondents
Partnership man-machine have a bellyache when thinking about starting their
career. Only about half (55%) consider their education
As expected, for Generation Z modern technologies also to be good to excellent for their future careers. Forty-
play an important role in looking at working life. Thus, one percent believe that they bring the necessary
86% of respondents said that the technology offered by technological skills that their employers expect, but not
the potential employer would be a factor for them if they necessarily the soft skills they need.
had to choose between several equivalent job offers;
75% said that they would like to work with the very latest Despite all technical affinity, human interaction plays an
technology in their workplace. After all, a third can important role for the Generation Z in the workplace.
imagine technology as the subject of their work and are When asked about the preferred way of communicating
interested in a career in the IT field. with colleagues, the relative majority (43%) said the
personal conversation. More than half (56%) prefer to
The attitude of generation Z towards automation is for be in-person at work instead of working from home;
the most part positive. For example, 73% of respondents and 60% prefer to work as part of a team rather than as
believe that automation creates a fairer workplace, lone fighters. The great affinity to human interaction is
because it knows no prejudice or discrimination. also reflected in the fact that 85% of respondents are
Generation Z is not afraid of robots; on the contrary, it is willing to support older colleagues who have difficulties
convinced that we are heading for a partnership between dealing with modern technologies.
man and machine. 45% believe that people and
machines will work hand in hand as integrated teams in Incidentally, those belonging to the Generation Z do
the future. Another 36% see machines as helpful tools globally not differ significantly with these attitudes,
for people to use when they need them. Only 19% were which opens the door to fruitful cooperation between
pessimistic and feared that machines could replace different generations in a company. The older
human labor. colleagues can provide the young with missing soft
skills, and vice versa, the Generation Z can ensure that
Often, the Generation Z is said to be naïve and careless the technological skills are expanded throughout the
when dealing with personal data. The Dell technologies company, making an important contribution to
study shows that this is not true across the board. After digitization. Priceless synergies that advance the
all, 71% of surveyed students see privacy as a top digitization in business. ◊
priority and most of them are cautious, especially when By Daniela La Marca
they start their careers. For example, 58% make sure
they do not publish anything that could harm their
careers when posting on social media. Another 30% try
to do this but admitted that they do not always succeed.
14 November 2018 - Email Marketing & E-Commerce