Page 20 - AeM_Nov_2018

RESEARCH, ANALYSIS & TRENDS

HBM launches blended learning

express course for marketers

Hong Bao Media launched a blended learning course Media, together with Thomas Murrell, former radio and
for the marketing community to help them cut time television presenter, international business speaker,
and cost when producing video content. and content producer.

Since virtually every marketer and communications "If you are a member of a marketing team tasked with
director is considering video to achieve their KPIs, producing content marketing videos or video blogs in-
"Video Savvy – Express course for marketers producing house, this course helps you save a lot of headaches,”
video" is a good option to generating leads and engaging said Laudi.
with customers and staff.
"Chances are, you might have already had some bad
To help marketers get up to speed quickly, HBM’s experiences, which resulted in the production
course consists of: overrunning in cost or time, or you just don't know
where to start.”
1. A series of short video lectures, each of an average
5 minutes duration. "We have compiled all our learnings in this course,
'Video Savvy – Express course for marketers producing
2. A quiz at the end of each lecture, with an average of video'. By learning from the experience of other
5 questions. marketers in Southeast Asia, you are on the fast-track
to producing video content regularly, and without fuss.”
3. An online study guide, to apply the course materials
and prepare for their next production. "Get more likes, shares and comments, have your
4. Participants in Singapore and Malaysia can sign up videos approved by management faster, and enjoy
for HBM’s in-house hands-on course that will cover producing them in-house.”
topics from pre-production to post-production and "Whether you are engaging an external video
distribution. Participants will also get a chance to put production company or not, this course puts you on the
their new skills into action and produce a real-life fast-lane to a smooth production delivered on-time and
marketing program at the end of the course! on-budget.”

Participants can access the first three elements through
online learning platform Udemy, and be reimbursed "Camera and editing equipment have become more
when they sign up for the fourth element, being the in- affordable and easier to use. But if you outsource your
studio Video Savvy course. video production, you have to know what's going on
and be able to hold your own in discussions with the
The 2-day course is presented by Mark Laudi, former vendors."
CNBC anchor, and founder and CEO of Hong Bao

20 November 2018 - Email Marketing & E-Commerce