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Website performance expectations are high in

South East Asia - on all connected devices

Smartphones are the go-to device for accessing the In- Despite these differences, the report clearly illustrates
ternet throughout South East Asia and consumers ex- the need for organizations to prioritize the optimization
pect fast performance of websites across all devices, of mobile experiences, understand the expectations of
according to the “State of the User Experience” research consumers within each country rather than implement-
report released by Limelight Networks recently. ing a “one-size-fits-all” approach, and accelerate web-
site performance to keep visitors engaged.
“Our new research shows that nearly half of adult con-
sumers in South East Asia are online 16 hours or more Time spent online varies by country and generation.
each week, outside of work, and they have high expecta- People in the Philippines spend the most time online
tions for website performance, especially when it comes closely followed by those in Malaysia. People in Singa-
to e-commerce,” said Jaheer Abbas, Regional Sales Di- pore are online the least. In Thailand, millennials are
rector at Limelight. “Nearly everyone surveyed said that online the least, with 34% online 16 hours or more a
they’re likely to recommend a brand to a friend, if they week compared to 42% for all other age groups. The
have a positive web experience, and on the flip side, that gap is even greater in the Philippines, where 39 per-
they’ll leave and go to a competitor if it isn’t a good expe- cent of millennials versus 56% of all other age groups
rience.” are online this amount of time.

Offering positive online experiences Additional insights from the report include:
tailored by country is critical
• People come for the content: Social media is the
While there is a great deal of behavioral consistency top online activity closely followed by online video,
throughout the region, some interesting regional differ- and fresh and updated content ranks as the top
ences were identified. Personalized web experiences expectation for web experiences
were ranked as very important in all countries, but were • Performance impacts e-commerce sales: Nearly
slightly less so in Singapore. Also, while the majority of half (43%) of consumers surveyed will leave a web-
respondents regionally will abandon a website if the ex- site and go to a competitor if a webpage takes too
perience is slow, there is slightly more tolerance in the long to load.
8 March 2017 - Social Media & Influencer Marketing
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