Page 21 - AeM_June_2018

BEST PRACTICES & STRATEGIES

However, if the page is displayed in its original size, it  Not to embed videos directly on the website, just
appears "cut off" and the disoriented user swipes back link to them (with preview image).
and forth to find the desired content. Firstly, both gives
an unprofessional impression and, secondly, most often  Make sure to avoid auto-play features as well - it
this leads to the abortion of the website interaction. So, may seem fancy at first glance, but someone who is
not only a potential lead is lost, but also a negative UX sitting on the train and has not muted your
signal sent to the search engine, whereby the page for smartphone, might not want to be surprised by
the respective search word is further devalued. ‘intro videos’.

Responsive design and fast loading time a must
 Continue to remove the artifacts of Flash
Make sure you have a responsive layout of your website, animations from your website - they do not make a
or at least play a mobile website that also contains all the good impression on the visitor and lead to Google's
content - not a "slimmed down" version of the desktop devaluation.
page.
 It sounds banal, but apparently it can’t be repeated
Even though mobile networks and their bandwidth have often enough: Make sure your texts are readable:
increased significantly in recent years, please keep in
mind that:  Make telephone numbers clickable, so that the user
does not have to work tediously with the small
 Multimedia content still often has large volumes of display's copy-paste functions.
data. This increases the load time, which is annoying
for users, and leads to sales losses for companies:  Design contact forms in a way that they can be
53% of the page visits are aborted due to load times used and filled out on the smartphone.
of more than 3 seconds!
If a website is to serve as a marketing tool, instead of
just being a business card on the net, it must be found
 Flash animations and videos are no longer supported
by the most popular and have never worked on by the users first and then deliver as accurately as
possible what has been searched for - anytime,
iPhones anyway.
anywhere - conveniently. ◊
Therefore, I recommend to:
By Daniela La Marca
 Banish large graphic files from your website: View
small, data-saving thumbnails that the users can
zoom in, if they are interested.

MediaBUZZ Pte Ltd - Independant ePublisher for Asia