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RESEARCH
be determined and immediately forwarded to the ANALYSIS
customer in the form of a holographic data display. TRENDS

With AR, the term "mobile workplace" takes on a whole
new meaning, because customers or financial advisors
can speak in a virtual conference room at the same
time with people on site and (via video conference) with
conversation partners who are located anywhere in the
world. Actions in the AR financial landscape can be
treated completely confidential and protected from
prying eyes. Or they can be mirrored in “viewer mode”
for colleagues and customers on external computers
that also work with AR technology. This enables them
to analyze the financial landscape together and interact
with the data. The result is a powerful tool that can adapt any data
feed to an AR-based virtual market data structure. The
Although all AR headsets available on the market are historical data, collected and stored, comes from the
suitable for trading and market data analysis, the major stock exchanges in the United States, Canada
financial world is waiting for new developments that and Europe. Every single course change (tick data) is
come closer to normal glasses in terms of design and streamed live and can be exactly displayed and
wearing comfort, and thus enable longer wearing times. checked via the AR headset.
Depending on the device manufacturer and the
situation, users can apply gesture and speech To assert themselves against the competition, banks,
recognition, Bluetooth mice or a clicker to operate investment funds, hedge funds, FX brokerage houses,
holographic objects. proprietary traders and stock exchanges are
increasingly relying on AR technology. However, the
With the help of software editors, with which three- driving force behind trading and data analysis via AR
dimensional order books, charts or volatility areas can are currently individual traders, investors, and
be created, the software can be transferred to any consultants for financial institutions around the world,
“wearable” device. However, one of the core functions simply because efficient collaboration via AR gives
of AR-based trading and market data analysis them a huge advantage. ◊
platforms is the streaming of financial data from the
capital markets. By Daniela La Marca

15 July 2020: Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience