Page 14 - AeM_July_2020

RESEARCH
ANALYSIS
TRENDS

Finance and banking industry relies on AR

to hold its ground against competitors

The support of trading and data analysis platforms Three-dimensional representations of charts, graphics,
through Augmented Reality (AR) provides traders and curves, and other data are floating in virtual space and
investors with a highly developed financial technology can be operated interactively using gestures.
that enables them to monitor and visualize the financial
markets with an enormous depth of information. Novel Thanks to AR / MR technology, users are no longer
or improved representations of dynamic data through limited to the size of their computer, cell phone or tablet
heat maps or two-dimensional images, which change display, but benefit instead from a true 360-degree view
into 3D shapes at the push of a button or gesture, and almost unlimited application possibilities. When
enable holographic visualization and offer completely wearing an AR headset or AR glasses, highly
new insights. developed holographic representations of the financial
data and feeds are blended into the user’s real field of
For example, business opportunities and cutting-edge vision. For example, investors who want to operate in
developments can be highlighted more clearly on an new markets can access accurate historical data by
intuitive interface, which enables traders to act faster. using the tick-level data for historical insight and trading
The broker explains to the investor how certain price strategies back-testing function to make fact-based
movements affect his portfolio and which decisions are decisions.
available, but they do this while the stockbroker is
sitting at his desk in London and the business partner is Financial analysts, who want to watch certain stocks on
on the move in Hong Kong. The conversation takes a larger stock exchange, get a chance to visualize
place in a virtual conference room, both business corresponding information with the full data depth and
partners use AR headsets or glasses. past performance of the past few months or years can

July 2020: Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience 14