Page 24 - AeM_July_2018

COMPANIES & CAMPAIGNS

MediaMath deliberates on digital marketing for

better marketers-consumers connection

MediaMath, a pioneer in programmatic advertising, just “Together, MediaMath and IBM are infusing AI into real
announced an integrated set of initiatives to accelerate -time marketing decisions, arming marketers with the
its mission of connecting marketers with consumers in a insights needed to more effectively delight their
manner that is more effective, efficient and trusted. customers,” says Inhi Cho Suh, General Manager,
Watson Customer Engagement. “MediaMath’s focus on
The marketing industry has reached a tipping point, with
more than half of consumer time now spent on digitally machine learning in the paid digital advertising sphere
complements IBM’s leading-edge AI and cloud
connected devices, yet the challenges associated with technology to enable brands to make the connection
connecting marketers with consumers to everyone’s
benefit are still as palpable as ever,” said MediaMath’s with consumers personal and meaningful.”
CEO Joe Zawadzki. “We’re excited to have the people, Mediamath was also recently selected by Dentsu Aegis
products and partners to successfully deliver on the Network to power its digital and programmatic
promise of making ‘marketing everyone truly loves’ – business. Following a year-long deployment, a still-
from consumers to advertisers to all participants in growing advertiser base of more than 600 advertisers
between.” in 30 global markets utilize Amnet’s audience
segmentation, analytics, and insights to deliver better
MediaMath is strongly positioned to serve as a leading business outcomes for its advertisers and partners.
catalyst for product innovation and consolidation as the “The industry has evolved together, with a class of
category evolves. Key initiatives upon which MediaMath consistent change-agents-for-the-better constantly
is currently executing include expanding its open identity redefining the status quo in pursuit of an idealized state
stack, reengineering the infrastructure that connects of ‘better’ for people, for brands, for the ecosystem that
consumer touchpoints (including scaling activity in high connects them,” said Amnet’s Global President,
growth channels such as connected television and digital Ashwini Karandikar. “We see ourselves as that, and we
out-of-home), and accelerating the broad adoption of see great partners in the team at MediaMath.” ◊
artificial intelligence, which is a prerequisite to driving real
business outcomes with consumer respect at scale. By MediaBUZZ

24 July 2018 - Voice Search & Search Engine Optimization (SEO)