Page 20 - AeM_July_2018

TECHNOLOGIES & PRODUCTS

The rise of voice assistants changes

the SEO world

Voice assistant technology isn’t really something new, good that dictated queries have fewer errors than the
but with advancements in artificial intelligence and typed ones. According to Google, 20% of all search
machine learning, it got tremendous attention and queries with mobile devices have already been made
adoption has grown fast in recent years. The reasons via voice input last year. Certainly, the behavioral
for the success are clear, since voice-enabled devices change of the users regarding search requests has
and digital assistants allow consumers to engage significant effects and an impact on the search engine
through one of the most natural forms of optimization (SEO), too.
communication, besides being convenient, fast, and
easy to put into practice. To no surprise, Gartner Google Answers - Direct responses to search
expects 20% of user interactions to take place via queries
voice assistant technologies on smartphones by 2019.
Google is striving to provide users with direct answers
By introducing Google Voice Search mid of 2011, to their search queries. The Google search results
Google heralded in a new era of search queries, at the show sections of web pages that directly show the user
latest when it introduced the voice control in its the response without having to click a link or accessing
Chrome browser two years later. After that, more and a web page. Even when using mobile devices, Google
more users started to make use of voice search aims to provide always answers to a user’s questions,
instead of typing requests in and this trend continues which could be carried out via voice output. Hence, the
to grow till today. All is driven by the increasing spread times when web pages have been optimized for the
of voice-driven assistants such as Siri, Cortana or Google robots by means of keyword stuffing are over.
Google Now and the associated behavioral change of Operators of websites rather must ask themselves how
users. they can deliver direct answers to voice-controlled
search queries, how they transmit their previously
Direct and fast answers to search queries are written texts, and which tone and sound they want to
preferred lend to their company or brand.

Undeniably, more and more people are using mobile More individual search results
devices such as smartphones and tablets to browse
the Internet and tend to enter their search requests Voice search systems are constantly getting further
quickly, comfortably and securely via voice input. In developed to understand the search requests of the
fact, today’s voice recognition software is already so users correctly in the context. To deliver responses

20 July 2018 - Voice Search & Search Engine Optimization (SEO)