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TECHNOLOGIES & PRODUCTS
Getting Google’s attention with
voice-based search
Increase the loading speed: Keep loading time
as low as possible: Those who use voice search
are usually in a hurry and need quick results.
That's why slow websites are not just a no-go, but
a significant sales brake. Experts recommend the
speed of loading a page in Voice Search should
not be more than 1.5 seconds.
Generate good readable content: In contrast to
conventional SEO texts, the voice-based search
engine optimization must guarantee the text has a
natural language flow and isn’t created by keyword
Google Voice Search doesn’t seem to be a dream of stuffing - as usually in SEO. Keyword density,
the future anymore, although it is clearly still in its headings and subtitles were relevant to traditional
infancy. In a few years, however, experts predict voice- SEO, but users have a completely different search
based search will have revolutionized online user behavior for voice than text-based input. If users
behavior fundamentally. So, seize your chance to are brief in writing, they generally formulate
ensure your presence in the ‘market of the future’ by complete sentences in voice search. So, when the
taking appropriate SEO measures now. Get a head customer was looking for "buying red shoes" in the
start, since there are still only a few retailers aligning past, today he asks the voice assistant instead:
their marketing strategy in this area. "Where can I buy red shoes for myself nearby?"
"Traders need to create semantically natural and
Google confirmed an increasing acceptance of voice consistent passages of text, which means going
search that accounts already for 20% of searches in the from short to long tail keywords. Generally,
mobile app and on Android devices worldwide. featured snippets and outstanding content are
Apparently, it is only a matter of time before voice crucial for a good positioning in the organic search
search trumps textual search, therefore consider the results that Google likes to read aloud then.
following tips:
Describe pictures in a target-group-oriented
Make SEO for ‘Voice Search’ your priority: and appealing way: It is becoming more and more
Traders who want to succeed should use targeted difficult for retailers to describe the products
SEO measures to give their voice the necessary linguistically, as currently no pictures are created in
power to stand out from the crowd and be clearly the voice-based search. This requires a detailed
heard by Google. Keep in mind that knowing your description of what is displayed on photos or
own target group and their search behavior via infographics in a target group-oriented way.
voice function are the nuts and bolts of voice Unfortunately, so far, Google Voice Search does
search SEO. By using mark-ups and declaring not offer much help here.
certain passages in the source code through an
HTML tag, merchants specify which areas of their
website should be read aloud by Google. It is also recommended to make a business listing
Furthermore, always keep an eye on providing the on Google My Business and to pay attention to the
right balance, since the customer could be reviews, since customers searching for a product will
overwhelmed by getting too much information and then receive directions from Google to the retailer,
unsatisfied if it is too little. Be brief and informative, along with contact information. ◊
and make your website fit for the voice-controlled By Daniela La Marca
search. Only the most relevant result of the few
dealers that make the top of Google’s list will be
read aloud, but those that succeeded already
manage to win numerous customers via this
channel.
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