Page 22 - AeM_July_2018

COMPANIES & CAMPAIGNS

Google Assistant: Ready to help and spy

on you wherever possible

EU regulators just sentenced Google to pay a record-
breaking €4.3 billion ($5 billion) fine for Android
antitrust violations, in their attempt to force the tech
giant to stop the ‘illegal tying of Google’s search and
browser apps”.

What consequences this will have on this week’s
launch of Google Assistant we’ll see, but without doubt
the tool is absolutely zeitgeisty. Because, with so many
tasks screaming for our attention, we appreciate any
help to keep track of things and get updates and
reminders constantly.
Considering that the European Commission pointed
out that “since 2011, Google has imposed illegal
restrictions on Android device manufacturers and still actively monitoring Google's compliance with that
mobile network operators to cement its dominant decision. Of course, Google’s appeal is expected to
position in general internet search”, therefore enthrall the industry for years with such a huge fine on
investigating Google closely, let’s hope that the the line.
Assistant is legally compliant in all ranks and isn’t
sparking again reasonable suspicion that Google is Anyway, the new visual snapshot will be available on
abusing its market dominance in software that runs on Android and iOS devices in all languages supported by
smartphones. the Google Assistant, and will provide curated, helpful
information based on the time of day, location, and your
Just a year ago, the Commission fined Google €2.42 recent interactions with the Assistant. Besides that, it
billion for abusing its dominance as a search engine by provides traffic information, and even a quick glance of
giving an illegal advantage to Google's own your agenda, reminders and suggestions for new and
comparison shopping service, which is why is currently trending actions.

22 July 2018 - Voice Search & Search Engine Optimization (SEO)