Page 35 - index
P. 35
COMPANIES & CAMPAIGNS
Schober's capaneo DataDriver fea- The benefits for you in a nutshell Real-time modelling of profiles
tures: are: and affinities through additional
(anonymous) information via
Central collection, storage, seg- With the capeneo DataDriver, the online web usage behavior
mentation and profiling of data you can detect anonymous visi- of users on various websites is
in a secured area; tors to your website as soon as possible.
they load the website and as-
Combination of online and of- sign a fixed user profile. Intelligent targeting technology,
fline potential from as many with which you can control ad-
sources as possible: own data You have the option to identify vertising messages for the seg-
(1st-party data) as well as ex- your own existing customers ments established - via own
ternal data (3rd-party data); when they are online even display campaigns as well as
when they are not logged in. via DSPs.
Wide-ranging application of
knowledge acquisition, includ- You can take advantage of the Very high level of protection
ing for data protected advertis- wealth of additional information and security for your data,
ing activities, dynamic target from external providers (3rd- which is independently inspect-
audience activation (re- party data) in order to segment ed and certified by ePrivacyse-
targeting) or even the display- your own profiles even more. al. ◊
ing of personalized content on As a result, it is possible to es-
own websites; tablish highly personalized tar-
get groups for advertising pur- By MediaBUZZ
Real-time bidding with offline poses.
information.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
Schober's capaneo DataDriver fea- The benefits for you in a nutshell Real-time modelling of profiles
tures: are: and affinities through additional
(anonymous) information via
Central collection, storage, seg- With the capeneo DataDriver, the online web usage behavior
mentation and profiling of data you can detect anonymous visi- of users on various websites is
in a secured area; tors to your website as soon as possible.
they load the website and as-
Combination of online and of- sign a fixed user profile. Intelligent targeting technology,
fline potential from as many with which you can control ad-
sources as possible: own data You have the option to identify vertising messages for the seg-
(1st-party data) as well as ex- your own existing customers ments established - via own
ternal data (3rd-party data); when they are online even display campaigns as well as
when they are not logged in. via DSPs.
Wide-ranging application of
knowledge acquisition, includ- You can take advantage of the Very high level of protection
ing for data protected advertis- wealth of additional information and security for your data,
ing activities, dynamic target from external providers (3rd- which is independently inspect-
audience activation (re- party data) in order to segment ed and certified by ePrivacyse-
targeting) or even the display- your own profiles even more. al. ◊
ing of personalized content on As a result, it is possible to es-
own websites; tablish highly personalized tar-
get groups for advertising pur- By MediaBUZZ
Real-time bidding with offline poses.
information.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
