Page 14 - index
P. 14
RESEARCH, ANALYSIS & TRENDS
Data integration in marketing is often
only partially automated
Having a 360-degree view of the customer makes defi- Nearly 70% of respondents said their analytics solution
nitely any marketing activity better, however, there is is fully integrated and they can see everything centrally.
still a lot of data integration in disarray. In addition, a majority of respondents reported a posi-
tive impact on conversion rates (87%) and the effec-
Progress Sitefinity recently presented the results of its tiveness of marketing programs (70%) with Big Data
study "Digital Marketing Maturity: The Results Are In" and Analytics.
which examined the degree of maturity of digital mar-
keting in companies to help them determining the level More than 700 marketing executives from companies of
of sophistication within their digital marketing opera- different industries and sizes were interviewed to deter-
tions. mine the development level of their digital marketing
activities.
According to the report, in 56% of the surveyed compa-
nies none, or at best, only a few marketing systems are To see how you compare with other digital marketing
integrated on such a way that they can exchange data. groups and identify areas you can improve, download
Manual processes are required in 80% of the cases and the whitepaper Digital Marketing Maturity: The Results
only in 20% all systems are fully automated. are In.
Almost two thirds of respondents said they have inte- Progress Sitefinity has broad industry recognition for its
grated two or three systems using batch processes; innovative digital marketing platform, superior usability,
60% report that they have linked the same number of powerful developer capabilities and strong multisite and
systems via real-time integration. Five or more systems multilingual support. ◊
have less than 20% integration.
By MediaBUZZ
14 Data-Driven Marketing: Customer Insights & Predictive Analysis
Data integration in marketing is often
only partially automated
Having a 360-degree view of the customer makes defi- Nearly 70% of respondents said their analytics solution
nitely any marketing activity better, however, there is is fully integrated and they can see everything centrally.
still a lot of data integration in disarray. In addition, a majority of respondents reported a posi-
tive impact on conversion rates (87%) and the effec-
Progress Sitefinity recently presented the results of its tiveness of marketing programs (70%) with Big Data
study "Digital Marketing Maturity: The Results Are In" and Analytics.
which examined the degree of maturity of digital mar-
keting in companies to help them determining the level More than 700 marketing executives from companies of
of sophistication within their digital marketing opera- different industries and sizes were interviewed to deter-
tions. mine the development level of their digital marketing
activities.
According to the report, in 56% of the surveyed compa-
nies none, or at best, only a few marketing systems are To see how you compare with other digital marketing
integrated on such a way that they can exchange data. groups and identify areas you can improve, download
Manual processes are required in 80% of the cases and the whitepaper Digital Marketing Maturity: The Results
only in 20% all systems are fully automated. are In.
Almost two thirds of respondents said they have inte- Progress Sitefinity has broad industry recognition for its
grated two or three systems using batch processes; innovative digital marketing platform, superior usability,
60% report that they have linked the same number of powerful developer capabilities and strong multisite and
systems via real-time integration. Five or more systems multilingual support. ◊
have less than 20% integration.
By MediaBUZZ
14 Data-Driven Marketing: Customer Insights & Predictive Analysis
