Page 13 - index
P. 13
RESEARCH, ANALYSIS & TRENDS
equality, she argued, think of the potential of full equali- The business case became stronger and stronger. Not
ty. The agenda was set. only did the talent come, it stayed. Design teams
swerved groupthink with diversity of thought, winning
It wasn’t easy or straightforward. The company’s culture valuable new work. And eventually, with the workplace
needed a reboot. Over time and with new initiatives, culture transformed optimally, the company grew a rep-
though, they reaped the rewards. The child and elder utation for finding fresh, innovative solutions.
care facilities and flexible working arrangements attract-
ed the best talent from under-represented groups. The The CEO looks back in satisfaction. Her vision for bal-
human resources department used blind CVs to help anced diversity unlocked the future. Much more than a
avoid unconscious bias and predictive analytics to iden- moral crusade or a PR stunt, she harvested positive
tify talent hot spots. Staff were trained in inclusive lead- intergenerational, material benefits not just for the com-
ership as a matter of course. pany, but for the world.
With careful blending of teams, it began to work. The Back through the decades to 2016, the hesitant sixteen
company’s lobbying efforts to national governments on year old Nkiruka comes across a quote by Michelle
diversity sat well with their clients and suppliers. Its Obama, First Lady of the United States, as she trawls
charitable schools program role-modelled different the web. “No country can ever truly flourish if it stifles
kinds of engineer. In short, diversity became an explicit the potential of its women and deprives itself of the
strategic resource that differentiated them from their contributions of half of its citizens.” It is a lightbulb mo-
competitors. ment for Nkiruka. With a twinkle in her eye, she choos-
es engineering.◊
By Tracey Matthews
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
equality, she argued, think of the potential of full equali- The business case became stronger and stronger. Not
ty. The agenda was set. only did the talent come, it stayed. Design teams
swerved groupthink with diversity of thought, winning
It wasn’t easy or straightforward. The company’s culture valuable new work. And eventually, with the workplace
needed a reboot. Over time and with new initiatives, culture transformed optimally, the company grew a rep-
though, they reaped the rewards. The child and elder utation for finding fresh, innovative solutions.
care facilities and flexible working arrangements attract-
ed the best talent from under-represented groups. The The CEO looks back in satisfaction. Her vision for bal-
human resources department used blind CVs to help anced diversity unlocked the future. Much more than a
avoid unconscious bias and predictive analytics to iden- moral crusade or a PR stunt, she harvested positive
tify talent hot spots. Staff were trained in inclusive lead- intergenerational, material benefits not just for the com-
ership as a matter of course. pany, but for the world.
With careful blending of teams, it began to work. The Back through the decades to 2016, the hesitant sixteen
company’s lobbying efforts to national governments on year old Nkiruka comes across a quote by Michelle
diversity sat well with their clients and suppliers. Its Obama, First Lady of the United States, as she trawls
charitable schools program role-modelled different the web. “No country can ever truly flourish if it stifles
kinds of engineer. In short, diversity became an explicit the potential of its women and deprives itself of the
strategic resource that differentiated them from their contributions of half of its citizens.” It is a lightbulb mo-
competitors. ment for Nkiruka. With a twinkle in her eye, she choos-
es engineering.◊
By Tracey Matthews
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
