Page 8 - AeM_June_2018

RESEARCH, ANALYSIS & TRENDS

Ooyala reports on the rising tide of

streaming video content

Ooyala, a provider of software and solutions that viewing -- the amount of available premium content, the
optimize the production, distribution and monetization of cost of service and the quality of experience -- all have
media, just presented its Q1 2018 Global Video Index fallen”, Jim O'Neill, Ooyala principal analyst explained.
Report. For more than 10 years the company is at the
forefront of shaping the OTT and media workflow The Asia-Pacific region saw the share of video plays on
revolutions as a leading expert in its field. mobile devices hit 60.7%, up from 52.3% a year ago.

The latest report reveals that mobile video consumption While OTT services more than doubled their hours of
continues to rise but growth stabilized in Q1 2018 and content offerings in Q4 2017, even more content was
total video plays increased during the quarter just 1.8% created in Q1 2018, Ooyala found out, reaching nearly
from the prior year. The increase was one of the three times the amount processed the year before.
smallest in 14 quarters and marked at the same time the Specifically:
first quarter-over-quarter decline in mobile’s share of
plays at nearly 4.6%.  Long-form content (longer than 20 minutes) jumped

Nevertheless, consumption on mobile devices of long- 189%
form video – defined as more than 20 minutes in length
– continues to thrive, the study finds. On smartphones,  Medium-form content (5-20 minutes) was up 171%
for example, 20-to-40-minute long videos were viewed to
completion 57% of the time, while videos exceeding 40  Short-form (shorter than 5 minutes) grew 178%
minutes (ultra-long form) were viewed to completion
more than 45% of the time. “Mobile video content is coming from an expanding
universe of creators and distributors across sports,
On other devices, Ooyala found:
news, entertainment and enterprise,” O’Neill said.
 Viewers watched long-form content (20-40 mins.) to “They understand that mobile needs to be a pillar of
completion 61% on tablets and 71% on PCs; any content provider’s streaming video strategy. Ignore
mobile or allow lower-quality standards for your video
 Viewers watched ultra-long form content (40+ mins.) stream, and you’re likely to lose a significant portion of
to completion 51% tablets and 59% PCs. your business.”

"Consumers are becoming far more comfortable The full Ooyala Q1 Video Index report can be found
watching any content - on any screen, anytime.at the here. ◊
device at hand. The traditional barriers to multiscreen
By MediaBUZZ
8 June 2018 - Mobile & Video Marketing