Page 12 - AeM_June_2018

RESEARCH, ANALYSIS & TRENDS

5G: The roadmap to launch in Asia

By 2022, there will be 280 million 5G subscriptions in 4G, 5G could deliver smooth, HD content in seconds
Asia Pacific, with 5G service revenue reaching US$4.5 and redefine audience engagement with real-time
billion. Compared to previous generations of networks, targeting.
5G’s significance lies in its capability to offer real time
end-to-end service offerings. Alongside the emergence For consumers, 5G technology could mean a real
of technologies such as the IoT, drones, smart devices perceivable difference over 4G technology. By
and with increased mobile phone uptake, 5G has been providing the processing capability and ultra-low
seen as a key enabler of all these by providing the latency required for the consumer to fully experience a
infrastructure to carry large amounts of data, creating a service offering, 5G could change the face of AR/VR,
smarter and more connected world and also driving the as well as gaming in the most fundamental way,
digital economy. particularly in Southeast Asia that is home to a
booming e-sports and gaming industry.
For Asia, a region that has one of the highest mobile
penetration rates in the world, the potential for 5G to A fully connected world could also be made possible
transform the region and advance the development of where a massive number of devices can be connected
smart cities is an exciting possibility set to become a simultaneously, enabled by 5G. The capability of 5G
reality soon. networks to manage large quantities of data at high
speeds will realize full potential of IoT, in smart
Upping the Ante sensors, wearables, and other devices.

Asia presents a unique setting for 5G – a populous Getting on board
region with fast-growing, increasingly-digital economies
that have the desire for speed and connectivity. 5G will Countries like China, South Korea and Japan are in the
fundamentally change industries including transport, process of rolling out 5G across their cities, with other
healthcare, communications and supply chains. countries across Asia expressing keen interest to do
so. However, successful 5G implementation within
Faster internet speeds at more cost-effective pricing per each country is an open question.
gigabyte could enable new business models and
contribute towards economic growth and digital economy While countries such as China are well placed to
transformation. For businesses, this presents new develop and implement 5G, for developing countries
monetization opportunities – at 1,000 times faster than this could prove to be a challenge, where demand for

12 June 2018 - Mobile & Video Marketing