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Mobile & Video Marketing
RESEARCH, ANALYSIS & TRENDS
Micro moments depict user pg 6 Ooyala reports on the rising pg 8 Prospects of the video pg 9
behavior in the mobile age tide of streaming video industry
brilliantly content
Tomorrow’s News 2018 pg 10 5G: The roadmap to launch pg 12 Emerging cryptocurrency pg 14
survey points out in Asia POS technology eventually
challenges for platforms solves the mass market
and advertisers Bitcoin blockade
BEST PRACTICES & STRATEGIES
A strategic approach to pg 16 A real-world survivor story: pg 18 Mobile websites: The pg 20
video marketing makes the How to ensure immunity underestimated
big difference against disruption communications channel
Challenges to keep an eye pg 22 ‘Must-have’-security pg 24
on when using videos in requirements for enterprise
email marketing video platforms
TECHNOLOGIES & PRODUCTS
Yahoo Mail launched new pg 26 AppNexus expands pg 28 ‘Irdeto Armor’ protects the pg 30
mobile web experience and inventory quality initiative device, data and services
Android Go App and introduces Guaranteed built on Android TV
Views
The 4th Industrial pg 32 Be connected on the go pg 34 Immersive media is driving pg 35
Revolution creates a the next wave of creativity
customer divide that and storytelling
Salesforce knows how to
tackle
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