Page 2 - AeM_June_2018

Welcome to

Dear Reader,

It goes without saying, but it can’t be emphasized often enough, that
mobile needs to be a pillar of any content provider’s streaming video strategy not to risk losing out.

Ooyala’s latest report, presented in today’s issue, gives you useful insights into the rising tide of
streaming video content and proves that traditional barriers to multiscreen viewing have been coming
down. Salesforce’s new innovations could also be of great interest to you, since they can support you
in delivering smarter, more personalized and connected customer experiences.

Read why “micro moments” are important for your marketing strategy and get best practice tips,
besides staying informed on where the dream of an ultra-connected society is heading in Asia, the
future of mobile native ads, or how to overcome perceptual vigilance and to harness disruption to
capture attention.

Today’s digital infrastructure is constantly growing, enabling products and services to be available
anytime, anywhere, and that way conceding mobile marketing a more important role in the marketing
mix.

Enjoy the reading and find out what difference the right strategic approach to mobile video marketing
can really make

Best regards,

Daniela La Marca
Editor-in-Chief, Asian eMarketing

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Phone: +65 6836 1807 email: info@mediabuzz.com.sg www.mediabuzz.com.sg

2 June 2018 - Mobile & Video Marketing