Page 4 - index
P. 4
COMPANIES & CAMPAIGNS
Start connecting the dots, pg 44 Effortless creation and pg 46 Smaato and Spearhead to pg 48
as marketing has never inspiration with new Adobe create leading global digital
been more complex Creative Cloud innovations real-time platform to power
China's fast growing digital
advertising market
Insights into Asia's Mobile pg 50 KEYMILE unveiled its new pg 52 Glispa's data-driven pg 54
Future security card, built from approach mediates the
ground-up for demanding major networks and
mission critical provides the highest yield
The new era of digital pg 56 S4M first in getting MRC pg 57 Welcome Real Time and pg 58
publishing accreditation for mobile SmartPesa provide loyalty
post-click ad metrics on mPOS devices in
emerging markets
LEGISLATION — Who owns the ad tech data? pg 60
BUZZWORDS — App Store Optimization (ASO) - SEO for Apps pg 62
APPOINTMENTS & ANNOUNCEMENTS pg 66
IMPRINT pg 72
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4 Asian eMarketing - June 2016: Mobile Marketing & Advertising: Site development & Apps, Business Strategies & Trends
