Page 21 - index
P. 21
BEST PRACTICES & STRATEGIES
But not just smartphone users are in the running as a has cracked the previous record, or shopping apps that
target group for app push notifications. The channel is notify the user via app notification about the shipping
also suitable for smart watches, connected car and oth- status of the ordered goods.
er networked (mobile) end devices, which allow the in-
stallation of apps. The increasing relevance of the Inter- Very effective are, for instance ‘remarketing messages’
net of Things will for sure open up new application sce- for abandoned shopping carts in the shopping app. Al-
narios and potential for app push notifications, too. ways make sure that the communicated contents refer
to activity in the app. Email marketing is probably still
Bear in mind the mobile context of use the better choice to communicate e.g. news on the
(hopefully mobile optimized) website, but particularly
Basically, app push notifications can be used to send effective are app push notifications if they take into ac-
any marketing or service communication. Good exam- count the mobile context of use, which means the loca-
ples are news apps that push breaking news on tion as well as related information, such as the weather
smartphone, travel apps that inform the user on the de- or the traffic situation.◊
layed flight, gaming apps that announce the user who By Daniela La Marca
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
But not just smartphone users are in the running as a has cracked the previous record, or shopping apps that
target group for app push notifications. The channel is notify the user via app notification about the shipping
also suitable for smart watches, connected car and oth- status of the ordered goods.
er networked (mobile) end devices, which allow the in-
stallation of apps. The increasing relevance of the Inter- Very effective are, for instance ‘remarketing messages’
net of Things will for sure open up new application sce- for abandoned shopping carts in the shopping app. Al-
narios and potential for app push notifications, too. ways make sure that the communicated contents refer
to activity in the app. Email marketing is probably still
Bear in mind the mobile context of use the better choice to communicate e.g. news on the
(hopefully mobile optimized) website, but particularly
Basically, app push notifications can be used to send effective are app push notifications if they take into ac-
any marketing or service communication. Good exam- count the mobile context of use, which means the loca-
ples are news apps that push breaking news on tion as well as related information, such as the weather
smartphone, travel apps that inform the user on the de- or the traffic situation.◊
layed flight, gaming apps that announce the user who By Daniela La Marca
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
