Page 19 - index
P. 19
RESEARCH, ANALYSIS & TRENDS
In Germany, just over a third (34%) disagrees strongly with that idea compared to 16% who firmly agree. They
are followed by Sweden (28% vs 22%), Canada (24% vs 23%) and the Netherlands 23% vs 22%).
Zooming in on the Asia Pacific region, it becomes clear that for Chinese Internet users (56%) it is most important
to always be reachable, while other Asian countries are more in the middle range - South Korea (31%), Hong
Kong (29%), Australia (27%) – while Japan (18%) thinks like Germany and doesn’t feel the urge of being con-
nected all the time.
Nearly half of 30-39 year olds say "always reachable" is important
Amongst the different age groups, people in their thirties show most leaning towards wanting to be always
reachable - standing at nearly half (47%) firmly agreeing that it is important. Next come those in their twenties, at
45%, followed by teenagers (15-19 years old) at 43%. Those in their forties run a very close fourth at 42%. How-
ever, for people aged 50 and over, the perceived need to be always reachable drops off significantly - standing
at a third (33%) of those in their fifties and just 29% of people aged 60 and over.
"Always reachable" demand is only slightly higher among women
Looking at the difference between gen-
ders, women are slightly more likely
than men to see being always reacha-
ble wherever they are as being im-
portant (43% women vs 40% men).
When it comes to those who firmly disa-
gree with it being important, the differ-
ence is even narrower, standing at 10%
of women and 11% of men.
You can download the complete find-
ings for each of the 22 countries by vis-
iting http://www.gfk.com/global-studies/
global-study-overview/◊
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
In Germany, just over a third (34%) disagrees strongly with that idea compared to 16% who firmly agree. They
are followed by Sweden (28% vs 22%), Canada (24% vs 23%) and the Netherlands 23% vs 22%).
Zooming in on the Asia Pacific region, it becomes clear that for Chinese Internet users (56%) it is most important
to always be reachable, while other Asian countries are more in the middle range - South Korea (31%), Hong
Kong (29%), Australia (27%) – while Japan (18%) thinks like Germany and doesn’t feel the urge of being con-
nected all the time.
Nearly half of 30-39 year olds say "always reachable" is important
Amongst the different age groups, people in their thirties show most leaning towards wanting to be always
reachable - standing at nearly half (47%) firmly agreeing that it is important. Next come those in their twenties, at
45%, followed by teenagers (15-19 years old) at 43%. Those in their forties run a very close fourth at 42%. How-
ever, for people aged 50 and over, the perceived need to be always reachable drops off significantly - standing
at a third (33%) of those in their fifties and just 29% of people aged 60 and over.
"Always reachable" demand is only slightly higher among women
Looking at the difference between gen-
ders, women are slightly more likely
than men to see being always reacha-
ble wherever they are as being im-
portant (43% women vs 40% men).
When it comes to those who firmly disa-
gree with it being important, the differ-
ence is even narrower, standing at 10%
of women and 11% of men.
You can download the complete find-
ings for each of the 22 countries by vis-
iting http://www.gfk.com/global-studies/
global-study-overview/◊
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
