Page 18 - index
P. 18
RESEARCH, ANALYSIS & TRENDS
GfK reveals global study on the
"always reachable" mindset
According to a GfK survey of 22 countries, Russia and China have the highest levels of people online who agree
strongly that it is important to them to be always reachable, wherever they are, standing at 56% each, followed by
Turkey at 53%.
These are the only countries surveyed where more than half of their connected consumers agree strongly with that
concept. Mexico comes close, with 50%, but then there is a big drop to the next closest country, namely Poland at
41%.
Running against that international trend are Germany, Sweden, Canada and the Netherlands, as these countries
are the only ones in the survey where greater numbers firmly disagree than agree with the idea that it is important
to be always reachable.
18 Asian eMarketing - June 2016: Mobile Marketing & Advertising: Site development & Apps, Business Strategies & Trends
18
GfK reveals global study on the
"always reachable" mindset
According to a GfK survey of 22 countries, Russia and China have the highest levels of people online who agree
strongly that it is important to them to be always reachable, wherever they are, standing at 56% each, followed by
Turkey at 53%.
These are the only countries surveyed where more than half of their connected consumers agree strongly with that
concept. Mexico comes close, with 50%, but then there is a big drop to the next closest country, namely Poland at
41%.
Running against that international trend are Germany, Sweden, Canada and the Netherlands, as these countries
are the only ones in the survey where greater numbers firmly disagree than agree with the idea that it is important
to be always reachable.
18 Asian eMarketing - June 2016: Mobile Marketing & Advertising: Site development & Apps, Business Strategies & Trends
18
