Page 16 - index

RESEARCH, ANALYSIS & TRENDS

ESI International releases Top

10 Trends in Business Analysis

The global project-focused training company, ESI Inter- 4. Managers will ignore BAs at their own peril:
national, announced the release of its top 10 trends in BAs will continue to be ignored and not get the
business analysis for 2015. coaching and mentoring they desperately want
This year’s trends discuss the importance of the busi- 5. The BA change agent: BAs will deliver business
ness analyst (BA) within the organization. They high- value by understanding how project outcomes
light the significant role of the BA, as companies work to translate to business change, and ensuring that
bridge the gap between strategy and execution, and project requirements incorporate change manage-
they emphasize the importance of the BA function in ment components
managing organizational change.
6. Run!: Business analysts continue to shy away from
“In an environment of shifting markets and increasing
volatility, it becomes very difficult for organizations to conflict and avoid difficult conversations, at their
keep projects aligned with an ever-changing business peril
strategy,” said Raed S. Haddad, Managing Director for 7. International Institute of Business Analysis
Asia Pacific, ESI International. “There is a growing op- (IIBA) does well: IIBA continues to grow and
portunity for BAs to play an important role in not only shape the industry
validating project deliverables, but also validating that
those deliverables maintain alignment with core busi- 8. EA connects the dots: Enterprise analysis will
ness objectives.” continue to grow as a discipline and take a bigger
role in ensuring strategic execution
ESI’s top 10 trends for business analysis include:
9. Culture shock: BAs will better understand organi-
1. Between a cloud and a hard place: BAs will need zational culture and its impact on requirements and
to identify, communicate and manage gaps be- project success
tween business expectations and the realities of
cloud-based solutions 10. Predictive analytics is the future, we predict:
Understanding predictive analytics will be a differ-
2. The strategic BA: BAs will begin to assist in main- entiator for the enterprising BA
taining alignment between business objectives and
the projects through which they are achieved
“Business analysts are very well situated in 2015,” said
3. The hybrid BA: Agile and waterfall methods in- Haddad. “Many organizations are facing large-scale
creasingly co-exist creating the need for BAs to transitions and savvy BAs, who understand their value
work in a hybrid, fluid environment in the strategic execution chain, will have a much big-
ger seat at the table.” ◊
Source: ESI International

16 Asian eMarketing January 2015 - Digital Marketing Trends & Predictions