Page 15 - index
P. 15
RESEARCH, ANALYSIS & TRENDS
In accordance with all of the The CEO/CMO partnership. But it is worth noting: such part-
above, businesses are in- Charting a path for marketing in nerships are significantly strong-
vesting in data-focused tal- the digital age requires enor- er at companies that “know” Big
ent. Nearly three-quarters of mous focus and investment. Data.
companies are operating un- Getting it going—and keeping
der a significant mandate to things moving—requires a For more detailed information,
improve quantitative and ana- close working relationship with download the study - for free. ◊
lytical skill sets through train- peers from the C-suite. Overall,
ing and related initiatives. An the survey shows that the over- By Daniela La Marca
additional one out of five com- whelming majority of CEOs
panies have plans to imple- report a good relationship with
ment such a program. their CMO—and vice versa.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
In accordance with all of the The CEO/CMO partnership. But it is worth noting: such part-
above, businesses are in- Charting a path for marketing in nerships are significantly strong-
vesting in data-focused tal- the digital age requires enor- er at companies that “know” Big
ent. Nearly three-quarters of mous focus and investment. Data.
companies are operating un- Getting it going—and keeping
der a significant mandate to things moving—requires a For more detailed information,
improve quantitative and ana- close working relationship with download the study - for free. ◊
lytical skill sets through train- peers from the C-suite. Overall,
ing and related initiatives. An the survey shows that the over- By Daniela La Marca
additional one out of five com- whelming majority of CEOs
panies have plans to imple- report a good relationship with
ment such a program. their CMO—and vice versa.
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
