Page 58 - index
P. 58
APPOINTMENTS & ANNOUNCEMENTS
Australian customer intelligence platform Local Measure announced the appointment of Pe-
ter Hughes to the new role of VP Strategic Alliances.
The appointment signals Local Measure’s next stage of growth, as the company looks to develop
and capitalize on its partnership and channel strategy. Peter will be tasked with managing all chan-
nel partners, developing the reseller relationships and building strategic alliances. He fills a new po-
sition in the technology company, one that represents the level of maturity the company has
Peter Hughes reached as it looks to grow its strategic partnerships.
Local Measure has proprietary technology that allows brands and businesses to deliver exceptional service to their
customers, engage with them in real-time to resolve service issues, and acquire the rights to use user-generated
content.
Peter joins Local Measure following 16 years at Cisco, where he most recently held the role of Global Director of
Sales for SaaS collaboration product Cisco Spark. He led the APJ Collaboration team and prior to that the ANZ
Collaboration team.
Local Measure’s platform partners include Facebook, Instagram, Sina Weibo, and the Commonwealth Bank of
Australia. ◊
The Marketing Group appoints Don Elgie to the role of Non-Executive Chairman of the Board
and Mike McElhatton as new Chief Financial Officer, with immediate effect.
Mr Elgie replaces Jeremy Harbour, who steps down from his role as Executive Chairman, and Mr
McElhatton replaces Charles Bartholomew who will continue to support the company on the Board of
Directors.
Don Elgie has a wealth of experience in public companies and over 30 years’ experience in the mar-
keting industry. He was the CEO of Creston Plc, an international digital marketing and communica- Don Elgie
tions group from 2001 to 2014, during which he completed a number of successful international ac-
quisitions.
Mike McElhatton has more than 25 years’ experience in the marketing sector and has a successful
track record executing acquisitions for public and private companies. He has previously held senior
roles at WPP, Splendid Unlimited, Publicis Media and Havas Media UK.
In tandem with the appointments of Don Elgie and Mike McElhatton, current Directors Callum Laing,
Toby Street, Hannah Middleton and Yang Yen Thaw have also resigned from roles on the Board to
pave the way for other industry veterans who bring more operational and industry experience to the
Group. The Group takes the view that the interests of shareholders are best served by a well-
Mike
McElhatton represented and diversified Board with a healthy proportion of independent directors. ◊
58 March 2017 - Social Media & Influencer Marketing
Australian customer intelligence platform Local Measure announced the appointment of Pe-
ter Hughes to the new role of VP Strategic Alliances.
The appointment signals Local Measure’s next stage of growth, as the company looks to develop
and capitalize on its partnership and channel strategy. Peter will be tasked with managing all chan-
nel partners, developing the reseller relationships and building strategic alliances. He fills a new po-
sition in the technology company, one that represents the level of maturity the company has
Peter Hughes reached as it looks to grow its strategic partnerships.
Local Measure has proprietary technology that allows brands and businesses to deliver exceptional service to their
customers, engage with them in real-time to resolve service issues, and acquire the rights to use user-generated
content.
Peter joins Local Measure following 16 years at Cisco, where he most recently held the role of Global Director of
Sales for SaaS collaboration product Cisco Spark. He led the APJ Collaboration team and prior to that the ANZ
Collaboration team.
Local Measure’s platform partners include Facebook, Instagram, Sina Weibo, and the Commonwealth Bank of
Australia. ◊
The Marketing Group appoints Don Elgie to the role of Non-Executive Chairman of the Board
and Mike McElhatton as new Chief Financial Officer, with immediate effect.
Mr Elgie replaces Jeremy Harbour, who steps down from his role as Executive Chairman, and Mr
McElhatton replaces Charles Bartholomew who will continue to support the company on the Board of
Directors.
Don Elgie has a wealth of experience in public companies and over 30 years’ experience in the mar-
keting industry. He was the CEO of Creston Plc, an international digital marketing and communica- Don Elgie
tions group from 2001 to 2014, during which he completed a number of successful international ac-
quisitions.
Mike McElhatton has more than 25 years’ experience in the marketing sector and has a successful
track record executing acquisitions for public and private companies. He has previously held senior
roles at WPP, Splendid Unlimited, Publicis Media and Havas Media UK.
In tandem with the appointments of Don Elgie and Mike McElhatton, current Directors Callum Laing,
Toby Street, Hannah Middleton and Yang Yen Thaw have also resigned from roles on the Board to
pave the way for other industry veterans who bring more operational and industry experience to the
Group. The Group takes the view that the interests of shareholders are best served by a well-
Mike
McElhatton represented and diversified Board with a healthy proportion of independent directors. ◊
58 March 2017 - Social Media & Influencer Marketing
