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Havas China announced the appointment of Icy Li Yuhong as the new Managing Director of
Shanghai operations.

In her new role, Icy Li will lead Havas Shanghai operations and will be responsible for managing
existing and new client relationships along with driving growth through the adoption of integrated
thinking within the agency. Reporting to Donald Chan, CEO of Havas Creative Group, China, she
will also helm talent initiatives with a special focus on mentoring young talent.

Icy Li
Most recently the Head of Strategy Integration and Chief Strategy Officer, Digital for Publicis Groupe
Shanghai, Icy Li has previously held senior strategic planning roles with Wieden & Kennedy and JWT. At Publicis
Groupe, she is credited with leading the digital transformation of the agency by integrating the planning capabili-
ties of different disciplines including advertising, digital, shopper marketing and e-commerce.

Havas Creative Group China has registered a strong performance since the beginning of 2017 winning a series of
new businesses including Bank of Communication Credit Card, Continental and General Tire, Monster Energy
Drink, Dubai Tourism and AMD. ◊

Lenovo has appointed Torod Neptune as Vice President of Global Communications, start-
ing 27 March 2017.

Torod is currently Vice President of Corporate Communications for Verizon Communications and
succeeds Jeff Shafer who moved to lead communications at the University of North Carolina at
Greensboro at the end of 2016.

He joins Lenovo from Verizon where he has overseen communications for each of the company’s Torod Neptune
major business units, including managing a global team across the US, APAC, EMEA, and Latin
America. Most recently he was responsible for defining and managing Verizon’s communications strategies world-
wide, including corporate messaging; social media; digital strategy; public affairs; media and industry analyst rela-
tions; executive communications; community relations and multicultural and employee communications.

Before joining Verizon, Torod was SVP & Global Public Affairs Practice Leader for Waggener Edstrom Worldwide
(WE) where he oversaw the company's Washington, D.C., Seattle, Beijing, and Brussels offices. Whilst there, he
was responsible for the company’s global crisis and issues management practices; directed brand and reputation
management, as well as public affairs and issues advocacy work for many of the world’s leading technology inno-
vators.

Torod will succeed Jeff Shafer, who moved to lead communications at the University of North Carolina at the end
of 2016, and will report to Lenovo’s Chief Marketing Officer, David Roman. ◊

Xaxis announced Bob Walczak as Executive Vice President, Global Products.

Walczak previously served as global CEO of Light Reaction, a performance advertising business
that is part of Xaxis. In this role, he grew and refined Light Reaction’s proprietary pay-for-
performance product and technology offerings and successfully launched them into 31 markets
across North America, Europe and Asia-Pacific.

As EVP, Global Products, Walczak will lead a new team, including product management, global
Bob Walczak partnerships and supply, focused on developing outcome-based media solutions that leverage
Xaxis’ unique data, technology and supply assets to deliver measurable results to brands.

The new Global Products unit will work across Xaxis and all its specialist brands, Triad Retail Media, Light Reac-
tion and plista, tapping a broad range of expertise to bring the next generation of programmatic advertising prod-
ucts to market.

Walczak will also coordinate Xaxis’ Global Products team efforts with GroupM’s [m]PLATFORM to derive specific
competitive advantage from [m]PLATFORM’s scale and resources.

He is a marketing industry pioneer having served as founder and CEO of ad tech start-up Ringleader Digital, one
of the first companies to develop a comprehensive mobile ad serving technology platform.

Prior to Light Reaction, he was general manager for IPONWEB’s BidSwitch, where he grew the platform’s reve-
nues 500 percent and doubled its client base in a year. Earlier, Walczak was General Manager and Vice Presi-
dent at PubMatic, where he developed the company’s mobile and emerging media business from inception to
more than 25% of the company’s overall revenue. ◊

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