Page 3 - AeM_July_2020

Virtual-, Augmented- & Mixed Reality:

revolutionizing the customer experience

RESEARCH, ANALYSIS & TRENDS

Digital and virtual are new normality pg 4

Extended reality (XR) will set new benchmarks on B2B events pg 7

Adobe reports APAC consumer sentiment remaining positive as brands adapt pg 9

strategies to meet new business reality
Use of AR and VR technology in-store pg 11

COVID-19 accelerates digital transformation in retail, says GlobalData pg 12

Finance and banking industry relies on AR to hold its ground against competitors pg 14

Social media trends during COVID-19 and what this means for brands in Asia pg 16

COVID-19 lockdowns expedite augmented reality globally pg 18

Asia leads in e-sports pg 19

Impact of digital transformation on marcoms’ everyday life pg 21

The power of AR in e-commerce pg 22

VR and AR on the cusp of success pg 24

The good in the bad and ugly Corona pandemic pg 26

BEST PRACTICES & STRATEGIES

Marketers need to stop making their own jobs harder pg 28
SCMP Research to meet global demand for intelligence on China’s leading industries pg 32

Innovation and transformation crucial to tackle post COVID-19 disruption pg 34

Looming AR/MR boom opens door to security exploitation pg 36

COMPANIES & CAMPAIGNS

Adobe, IBM, and Red Hat join forces to advance CX transformation pg 37

Off to new worlds with virtual, augmented, and mixed realities pg 38

Reply’s immersive experience area pg 40

TECHNOLOGIES & PRODUCTS

Qualtrics launched new XM training program in partnership with TrainTheCrowd pg 42
VR glasses Oculus Go for lecture and presentation training pg 45

APPOINTMENTS & ANNOUNCEMENTS pg 46

IMPRINT pg 48