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Editor’s Note

Dear Reader,
The coronavirus pandemic radically changed the world as we
knew it within a few weeks and the consequences of the crisis
are so far still unpredictable. Gradually, we are at least moving
into a new normal now, in which a lot is different from before
and even a few positive things have developed.
Due to the COVID-19 crisis, we now greatly accelerated the
existing trend towards digitized work processes: it made us
rethink our values, attitudes, and principles. It showed us the
importance of cohesion and how small gestures can make a
big difference. The lockdown has changed the way we want to
work, live, and be entertained in the future. Interesting new
perspectives have emerged for the working world of how
collaboration can be achieved and maintained in the future.
New technologies and partnerships have shown their potential
and found more and more acceptance. The majority will
continue using them after they have realized how convenient,
easy, and secure the digital tools are. This familiarization
effect with virtual environments and platforms paves the way
for a future in which remote work becomes the norm.

Especially in entertainment television, sports TV or shopping,
consumers are currently very enthusiastic about video-
triggered Augmented Reality (AR), a type of AR, in which the
user holds the smartphone or tablet camera on a moving Subscription
image and is offered information and interaction options at the
same time to match what he/she sees. Openness of the (complimentary)
consumers for such a technology provides, of course, an
enormous potential in e-commerce: viewers can use AR to
identify products that can be seen in films or TV programs,
find out about them, and buy them immediately.
Enjoy reading this month’s issue of Asian eMarketing and find
out why we believe COVID-19 lockdowns are expediting AR
technology globally or why we are convinced VR and AR are
on the cusp of success.
Best regards, Connect

with us

Daniela La Marca,
Editor-in-Chief, Asian eMarketing

Phone: +65 6836 1807
email: info@mediabuzz.com.sg
www.mediabuzz.com.sg