Page 10 - AeM_July_2014

RESEARCH, ANALYSIS & TRENDS

Finally, this year, Germany became the World Champi- But remember, identifying and cultivating capable peo-
ons of 2014 in Brazil. ple with a good set of analytical and decision making
skills are equally important with the assistance of pow-
In similar context to businesses, you should have a erful analytical software out there.
mindset to expect your ROI on data analytics in the long
run and any instantaneous returns from the better man- Who knows, you might be discovering the next Mario
agement and usage from the data of your customers, Gotze in your organization who can help you win you
should be considered as bonuses. the next World Cup of business! ◊

By Augustine Hong

10 Asian eMarketing July 2014 - Marketing Analytics