Page 9 - AeM_July_2014
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RESEARCH, ANALYSIS & TRENDS
However, these are areas which ways their customers perceive Create a business case based
are not necessarily a result of as valuable and analytics fuels on measurable outcomes
internal structural issues, and the insights from big data that To develop a comprehensive
can be addressed through the are increasingly becoming es- and viable big data strategy and
use of external technology pro- sential to creating that level of the subsequent roadmap re-
viders and staff training. depth in these relationships. quires a solid, quantifiable busi-
ness case. Therefore, it is im-
Information silos are stopping Develop an enterprise-wide portant to have the active in-
many firms from innovating - big data blueprint volvement and sponsorship from
collaboration is essential to An effective blueprint defines the one or more business executives
innovation: 59% of respondents scope of big data within the or- throughout this process. Achiev-
from the EIU survey agree that ganization by identifying the key ing long-term success is also
information silos are the biggest business challenges to which it equally important for a strong,
hindrance to innovation in the will be applied, the business pro- ongoing business and IT collabo-
ideas economy. That view is held cess requirements that define ration.
more widely by those from the how big data will be used, and
very big firms, in which silos are the architecture which includes Creating your world class win-
more likely to exist, than by the data, tools and hardware ning team now!
those from small firms. Compar- needed to achieve it. It is the
ing different industries, profes- basis for developing a roadmap To compete in this globally-
sional services firms show the to guide the organization through integrated economy, it is becoming
highest level of agreement con- a pragmatic approach to develop increasingly clear that today’s or-
cerning the problems posed by and implement its big data solu- ganizations need a comprehensive
information silos, significantly tions in ways that create sustain- understanding of markets, custom-
ahead of the survey average and able business value. ers, different country legislations,
above government officials. This the competitors, suppliers, employ-
may well reflect tighter data se- Start with existing data to ees and many, many more influ-
curity policies in professional achieve near-term results encing factors. Consequently, or-
services, which provide barriers Looking within the enterprise first ganizations are basing their busi-
to data sharing. allows organizations to leverage ness cases more and more on the
their existing data, software and benefits that can be derived from
Recommendations to cultivating skills, and to deliver near-term big data:
Big Data adoption business value and gain im-
portant experience as they then 1. They can make smarter deci-
consider extending existing ca-
Michael Schroeck, Partner and sions, leveraging on new
Vice President for IBM Global Busi- pabilities to address more com- sources of data to improve their
plex sources and types of data.
ness Services offered a few sug- quality of decision making.
gestions in his executive report Most organizations will want to 2. They can make faster decisions
do this to take advantage of the
“Analytics: The real-world use of by enabling more real-time data
big data - How innovative enter- information stored in existing capture and analysis to support
prises extract value from uncer- repositories while scaling their decision making at the “point of
data warehouses to handle larg-
tain data”:
er volumes and varieties of data. impact,” such as when a cus-
tomer is navigating the compa-
Committing initial efforts to Build analytics capabilities ny’s website or on the telephone
customer-centric outcomes based on business priorities with a customer service repre-
It is imperative that organizations Organizations will have to invest sentative.
focus big data initiatives on are- in acquiring both analytics tools 3. They can make decisions that
as that can provide the most val- and analytical skills. As part of make a difference which is fo-
ue to the business. For many this process, it is expected that cusing on big data efforts toward
industries, this will mean begin- new roles and career models will areas that provide true differenti-
ning with customer analytics that emerge for individuals with the ation.
enable better service to custom- requisite balance of analytical,
ers as a result of being able to functional and IT skills. Attention It took the German football associa-
truly understand customer needs to the professional development tion a good 10 years to invest in
and anticipate future behaviors. and career progression of in- youth centers to let their young
Today’s customers - end con- house analysts – who are al- players learn more skills and be-
sumers or business-to-business ready familiar with the organiza- come technically better. In the 2010
customers – want more than just tion’s unique business processes World Cup and Euro 2012, the
understanding. To effectively and challenges – should be a top fruits of their labor matured and
cultivate meaningful relationships priority for business executives. began to show some promising
with their customers, organiza- results.
tions must connect with them in
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
However, these are areas which ways their customers perceive Create a business case based
are not necessarily a result of as valuable and analytics fuels on measurable outcomes
internal structural issues, and the insights from big data that To develop a comprehensive
can be addressed through the are increasingly becoming es- and viable big data strategy and
use of external technology pro- sential to creating that level of the subsequent roadmap re-
viders and staff training. depth in these relationships. quires a solid, quantifiable busi-
ness case. Therefore, it is im-
Information silos are stopping Develop an enterprise-wide portant to have the active in-
many firms from innovating - big data blueprint volvement and sponsorship from
collaboration is essential to An effective blueprint defines the one or more business executives
innovation: 59% of respondents scope of big data within the or- throughout this process. Achiev-
from the EIU survey agree that ganization by identifying the key ing long-term success is also
information silos are the biggest business challenges to which it equally important for a strong,
hindrance to innovation in the will be applied, the business pro- ongoing business and IT collabo-
ideas economy. That view is held cess requirements that define ration.
more widely by those from the how big data will be used, and
very big firms, in which silos are the architecture which includes Creating your world class win-
more likely to exist, than by the data, tools and hardware ning team now!
those from small firms. Compar- needed to achieve it. It is the
ing different industries, profes- basis for developing a roadmap To compete in this globally-
sional services firms show the to guide the organization through integrated economy, it is becoming
highest level of agreement con- a pragmatic approach to develop increasingly clear that today’s or-
cerning the problems posed by and implement its big data solu- ganizations need a comprehensive
information silos, significantly tions in ways that create sustain- understanding of markets, custom-
ahead of the survey average and able business value. ers, different country legislations,
above government officials. This the competitors, suppliers, employ-
may well reflect tighter data se- Start with existing data to ees and many, many more influ-
curity policies in professional achieve near-term results encing factors. Consequently, or-
services, which provide barriers Looking within the enterprise first ganizations are basing their busi-
to data sharing. allows organizations to leverage ness cases more and more on the
their existing data, software and benefits that can be derived from
Recommendations to cultivating skills, and to deliver near-term big data:
Big Data adoption business value and gain im-
portant experience as they then 1. They can make smarter deci-
consider extending existing ca-
Michael Schroeck, Partner and sions, leveraging on new
Vice President for IBM Global Busi- pabilities to address more com- sources of data to improve their
plex sources and types of data.
ness Services offered a few sug- quality of decision making.
gestions in his executive report Most organizations will want to 2. They can make faster decisions
do this to take advantage of the
“Analytics: The real-world use of by enabling more real-time data
big data - How innovative enter- information stored in existing capture and analysis to support
prises extract value from uncer- repositories while scaling their decision making at the “point of
data warehouses to handle larg-
tain data”:
er volumes and varieties of data. impact,” such as when a cus-
tomer is navigating the compa-
Committing initial efforts to Build analytics capabilities ny’s website or on the telephone
customer-centric outcomes based on business priorities with a customer service repre-
It is imperative that organizations Organizations will have to invest sentative.
focus big data initiatives on are- in acquiring both analytics tools 3. They can make decisions that
as that can provide the most val- and analytical skills. As part of make a difference which is fo-
ue to the business. For many this process, it is expected that cusing on big data efforts toward
industries, this will mean begin- new roles and career models will areas that provide true differenti-
ning with customer analytics that emerge for individuals with the ation.
enable better service to custom- requisite balance of analytical,
ers as a result of being able to functional and IT skills. Attention It took the German football associa-
truly understand customer needs to the professional development tion a good 10 years to invest in
and anticipate future behaviors. and career progression of in- youth centers to let their young
Today’s customers - end con- house analysts – who are al- players learn more skills and be-
sumers or business-to-business ready familiar with the organiza- come technically better. In the 2010
customers – want more than just tion’s unique business processes World Cup and Euro 2012, the
understanding. To effectively and challenges – should be a top fruits of their labor matured and
cultivate meaningful relationships priority for business executives. began to show some promising
with their customers, organiza- results.
tions must connect with them in
MediaBUZZ Pte Ltd - Independant ePublisher for Asia
